888 sponsors Toulouse

888 Holdings plc
02 August 2006


888 Holdings Plc

2 August 2006

                      888 sponsors Toulouse Football Club

888, one of the world's most popular online gaming entertainment companies, is
delighted to announce an agreement for 888 to be official club sponsors of
Toulouse Football Club, commencing 1 August 2006, for the 2006-2007 and
2007-2008 football seasons.

This agreement is a further roll-out of 888's diversified, multi-channel
marketing strategy to grow the Company's non-US customer base, further
strengthening the company's leadership position in Continental Europe and the
UK, via investment in its brand. The anticipated benefits in Europe will
complement and reinforce 888's operational strategy of multi-lingual websites
and customer support which it currently maintains across 177 countries and in up
to 11 languages.

888 has an excellent track record for industry leading, successful, sports
sponsorship agreements. The Company already sponsors Middlesbrough Football Club
where its shirt sponsorship deal has been a huge success. Earlier this year 888
also signed a five year deal to be the sponsor of the iconic World Snooker
Championship to promote the Company's brand into emerging markets such as China
and the Far East, where snooker has a huge following.

John Anderson, Chief Executive Officer of 888 said:

'The 888 brand is core to our marketing strategy. It is not only critical as a
differentiator but a recognisable brand builds trust which is a key
consideration affecting a consumer's choice of provider. Our investment in
sports sponsorship has yielded terrific results to date in the UK, which was our
fastest growing territory last year. Our strategy is to roll this out through
Continental Europe and I am delighted to announce this agreement with Toulouse
as evidence of that strategy being put into practice.'

                                     

Contacts and enquiries

888
John Anderson Chief Executive Officer                                 [phone]
Aviad Kobrine Chief Financial Officer                                 [phone]
Gigi Levy     Chief Operating Officer                                 [phone]

Bell Pottinger Corporate & Financial
Nick Lambert                                                 [phone]

Notes to Editors

About 888

888.com is headquartered and licensed in Gibraltar with offices in Tel Aviv,
Antigua and London. It has over 25 million registered member accounts in over
177 countries worldwide and play and customer support is available in up to 11
languages - 24 hours a day, seven days a week.

In October 2005 888's shares were admitted to the main market of the London
Stock Exchange.
888.com offers traditional casino products such as blackjack, roulette, craps,
baccarat, keno, slot machines, video, and a variety of poker games. Its main
poker offering is provided through the Pacific Poker brand which offers ring
games and tournaments.

Other offerings include a betting exchange (for non US members only), other
skill games such as checkers, backgammon and arcade games (888.tv) as well as
free poker school and other casino games through 888.info

The Group has its own R&D arm that is based in Tel Aviv and develops proprietary
software for exclusive use by 888.com. This enables the Group to continually
evolve and develop the software and systems to give customers a state of the art
gaming experience. It also provides a full back office management system that is
owned and controlled directly by 888. This ensures the company is not reliant on
third parties for its software.

888 have been at the forefront of moves to ensure that the industry is subject
to a high level of regulation. It was instrumental in the foundation of the
eCommerce and Online Gaming Regulation and Assurance (eCOGRA) initiative. eCOGRA
has established a set of best practice regulations and enforces them through a
combination of independent monitoring and inspection. Through the establishment
of eCOGRA, 888 has helped to create a regulatory framework that delivers safe,
honest and player-sensitive online gambling.



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