888 sponsors Sevilla

888 Holdings plc
14 August 2006


888 Holdings Plc

14 August 2006

                       888 sponsors Sevilla Football Club

888, one of the world's most popular online gaming entertainment companies, is
delighted to announce an agreement, with immediate effect, for 888 to be
official club sponsors of Sevilla Football Club, for the 2006-2007 and 2007-2008
football seasons.

This agreement represents further evidence of 888 delivering on its stated
strategy of diversified, multi-channel marketing to grow the Company's non-US
customer base, particularly in Continental Europe and the UK, via investment in
its brand.

The anticipated benefits in Europe will complement and reinforce 888's
operational strategy of multi-lingual websites and customer support which it
currently maintains across 177 countries and in up to 11 languages.

888's excellent track record for industry leading, successful, sports
sponsorship agreements continues to grow. The Company already sponsors
Middlesbrough Football Club where its shirt sponsorship deal has been a huge
success, Toulouse Football Club, and the iconic World Snooker Championship.

John Anderson, Chief Executive Officer of 888 said:

'I am delighted to announce another European sports sponsorship so soon after
our recent Toulouse agreement. Sevilla is a fantastic club in one of Europe's
most exciting football Leagues and we are thrilled to be associated with them.
Investment in our brand is inextricably linked to our success and I look forward
to the benefits I know these new sports sponsorship deals will bring.'

                                     

Contacts and enquiries

888
John Anderson              Chief Executive Officer                    [phone]
Aviad Kobrine              Chief Financial Officer                    [phone]
Gigi Levy                  Chief Operating Officer                    [phone]

Bell Pottinger Corporate & Financial
Nick Lambert                                                 [phone]


Notes to Editors

About 888

888.com is headquartered and licensed in Gibraltar with offices in Tel Aviv,
Antigua and London. It has over 25 million registered member accounts in over
177 countries worldwide and play and customer support is available in up to 11
languages - 24 hours a day, seven days a week.

In October 2005 888's shares were admitted to the main market of the London
Stock Exchange.

888.com offers traditional casino products such as blackjack, roulette, craps,
baccarat, keno, slot machines, video, and a variety of poker games. Its main
poker offering is provided through the Pacific Poker brand which offers ring
games and tournaments.

Other offerings include a betting exchange (for non US members only), other
skill games such as checkers, backgammon and arcade games (888.tv) as well as
free poker school and other casino games through 888.info

The Group has its own R&D arm that is based in Tel Aviv and develops proprietary
software for exclusive use by 888.com. This enables the Group to continually
evolve and develop the software and systems to give customers a state of the art
gaming experience. It also provides a full back office management system that is
owned and controlled directly by 888. This ensures the company is not reliant on
third parties for its software.

888 have been at the forefront of moves to ensure that the industry is subject
to a high level of regulation. It was instrumental in the foundation of the
eCommerce and Online Gaming Regulation and Assurance (eCOGRA) initiative. eCOGRA
has established a set of best practice regulations and enforces them through a
combination of independent monitoring and inspection. Through the establishment
of eCOGRA, 888 has helped to create a regulatory framework that delivers safe,
honest and player-sensitive online gambling.




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