Trading Statement

4imprint Group PLC
5 October 2001


Press release                                       5 October 2001


4imprint Group Plc - Update on current trading


As referred to in the interim statement, published on 18th September 2001, it
was at that stage too early to assess the impact of the tragic events of 11th
September on our businesses.

Although market conditions remain difficult to predict, the Group is now in a
better position to provide an update on the outlook.

Political and economic uncertainty has had a significant effect upon the
confidence of our customers, many of whom are involved in the travel and
leisure sectors. The cancellation or postponement of exhibitions and sales
conventions is also having a short-term impact on our business.

Based on the current situation, the Board believes that profits before tax for
the year ended 31st December 2001, may be as low as half of the underlying
profits in 2000.

Despite the uncertain short-term prospects, the Group continues to make good
progress in signing new corporate programmes and the Board continues to be
confident about the medium term prospects for the business.



                                   - Ends -



www.4imprint.com                                    www.4imprint.co.uk


For further information, please contact:

4imprint Group plc

Dick Nelson, Chief Executive                  Tel: [phone]
Email: [e-mail]


Issued by:

Julian Bosdet / Henry Harrison-Topham
Bankside Consultants Limited                  Tel: [phone]
Email: [e-mail]


Notes to editors:

4imprint Group plc

4imprint Group plc is a leading international network of wholly-owned
companies in the highly fragmented $30 billion promotional products industry.
Globally, the Company is the largest direct marketer of imprinted promotional
products, and the fourth largest distributor.  The Company's blue-chip roster
of clients includes Abbey National, BT, British Airways, Microsoft, BMW,
Mercedes, Hitachi Database Systems, Nissan, Crawford, Amec, Raley's and Saturn
and other leading companies who use promotional products to build their brand
and increase customer loyalty.  The Company operates in four distribution
channels: direct marketing, corporate programmes, premium and incentive
promotions and partner services.

The Group headquarters is in Manchester with other UK facilities in Woking,
Whitefield, Vauxhall and Bristol.  The 4imprint US offices are located in
Oshkosh, Wisconsin and Quincy, Massachusetts.  In addition, 4imprint has
operations in France, Germany, Canada and China.

4imprint has worked closely with clients for over 25 years in the use of
branded promotional products to support customers' marketing and branding
efforts.  The Company offers the only global solution in the industry in the
areas of product sourcing and services.

The Company has developed proprietary systems that provide the easiest way to
order imprinted promotional products.  Its full e-commerce enabled online
solutions provide customers with 24/7 access. 4imprint has 700 highly trained
employees and currently provides services to more than 200,000 customers,
including all of the Fortune 100(R) companies.

4imprint is traded on the London Stock Exchange under the symbol FOUR.  The
company has established an American Depositary Receipts (ADR) programme in the
US for US-based investors.


Website:         www.4imprint.com
                 www.4imprint.co.uk
                 www.4imprint.com/canada