Holding in Company

4imprint Group PLC
26 September 2000


                  DEALINGS BY SUBSTANTIAL SHAREHOLDERS


1)   NAME OF COMPANY

4IMPRINT GROUP PLC

2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

PRUDENTIAL CORPORATION

3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

IN RESPECT OF 2 ABOVE

4)   Name of the registered holder(s) and, if more than one holder, the 
     number of shares held by each of them.

CHASE NOMINEES
CLYDESDALE BANK NOMINEES
PRUCLT HSBC GIS NOM (UK) PAC A/C
PRUCLT HSBC GIS NOM (UK) PPL AC/C
BANK OF NY (NOMINEES)

5)   Number of shares/amount of stock acquired.

217,000

6)   (0.76%) of issued Class

7)   Number of shares/amount of stock disposed



8)   (  %) of issued Class

9)   Class of security

ORDINARY 38 6/13P SHARES

10)  Date of transaction

-

11)  Date company informed

26 SEPTEMBER 2000

12)  Total holding following this notification

4,883,227
               
              
13)  Total percentage holding of issued class following this notification

17.317%

14)  Any additional information

NOTIFIED BY PRUDENTIAL OF CHANGE IN NOTIFIABLE INTEREST OF BEMROSE SHARES HELD.

15)  Name of contact and telephone number for queries

LIZ EWING
01482 867862

16)  Name and signature of authorised company official responsible for 
     making this notification

     Date of Notification ....26 SEPTEMBER 2000...