Joint Venture Agreement

31 January 2007

                                  Totally Plc                                  

                         ("Totally" or "the Company")                          

                            Joint Venture Agreement                            

Totally Plc (ticker `TLY'), the AIM quoted international publisher and internet
services provider announces today that Totally Communications Limited, a wholly
owned subsidiary of the Company ("Totally Communications") has entered into a
joint venture agreement with Northern and Shell ("N&S"), publishers of amongst
others the Daily Express, Daily Star and OK! Magazine.

Under the terms of a joint venture agreement, Totally Communications will
provide its proprietary online private property classified software and
customer relationship management software to the Express, Daily Star and OK!
websites, and N&S will promote the new service across its websites and print
publications.

The revenues generated by the joint venture will be shared and derived from
consumers posting classified ads onto N&S websites. The typical cost of a
classified post will be between £10 and £20.

Daniel Assor, CEO of Totally Plc said, "We are extremely excited to be
partnering with a major publisher. With thousands of private property listings
posted each week we expect this joint venture will prove a great success. The
deal also provides further evidence of our ability to use our proprietary
online publishing software in partnership with other publishers, broadcasters
and content owners. We expect to announce the launch of further joint ventures
in the near future."

For further information:

Daniel Assor, Chief Executive

Totally Plc

T: 020 7692 6929

Simon Clements/David Worlidge

John East & Partners Limited

T: 0207 628 2200

Christian Taylor Wilkinson

Conduit PR

T: 0207 429 6666

Notes to Editors:

Totally Plc (ticker: TLY) is an international publisher and Internet services
provider. The Group listed on AIM in November 2000, has offices in London,
Boston (MA) and Tel Aviv and is fast becoming known for deploying innovative
publishing and technology solutions worldwide.

Since inception Totally has been developing an international portfolio of
publications and online services targeting affluent and influential Jewish
communities around the world. Today Totally owns and operates two leading
Jewish newspapers and the popular online brand TotallyJewish, which supports
websites operating in the high growth sectors of online classifieds, dating,
travel and directories.


At the same time, Totally's proprietary online publishing software is being
used to exploit new revenue opportunities in partnership with other third party
media owners and is also the foundation for a fast growing web development
agency.