Director/PDMR Shareholding

30 March 2007

                                  Totally Plc                                  

                         ("Totally" or "the Company")                          

                            Director's shareholding                            

The Company announces that it has received notification that Dr Michael
Sinclair, Chairman of the Company, yesterday purchased 400,000 ordinary shares
in the Company at 3.5p each, equivalent to 0.44 per cent. of the issued voting
share capital of Totally. Following the purchase, Dr Sinclair holds 14,259,791
ordinary shares in the Company, equivalent to 15.80 per cent. of the issued
voting share capital of Totally, which will equate to 12.68 per cent. of the
enlarged issued share capital following the recent placing, which was announced
on 29 March 2007. Dr Sinclair's holding is held by him personally and by
Sinclair Montrose Trust Limited. Sinclair Montrose Trust Limited is a company
in which Dr MJ Sinclair and his immediate family have a controlling interest.

For further information:

Daniel Assor, Chief Executive

Totally Plc

T: 020 7692 6929

Simon Clements/David Worlidge

John East & Partners Limited

T: 0207 628 2200

Christian Taylor Wilkinson

Conduit PR

T: 0207 429 6666