Trading Statement

St Ives plc - Trading statement

Our normal year end review and subsequent investigation has revealed serious
accounting errors in the Point-of-Sale Division. These have resulted,
principally, in costs not being properly expensed, an over-valuation of
work-in-progress, and unrecoverable debtors. An extensive review of the records
has identified that the errors mainly affected the results in the first half of
the financial year ended 28 July 2006. Trading and margins in the second half
of the financial year were in line with expectations.

The Financial Controller of the Point-of-Sale Division has left the Group, and
until that position is filled the Group Finance Director will oversee the
production of the divisional accounts. As a result of these errors, the Group's
profits for the year ended 28 July 2006 (to be announced on 10 October) will be
approximately £2.8 million lower than market expectations. The Group's cash
position is unaffected.

Trading elsewhere in the Group has been as indicated in the statement made on
14 June 2006.

Press enquiries:                                        
                                                        
St Ives plc             020 7928 8844                   
                                                        
Miles Emley             Chairman                        
                                                        
Brian Edwards           Managing Director               
                                                        
Ray Morley              Group Finance Director          

29 August 2006