Holding(s) in Company - Aviva plc

TR-1 NOTIFICATION OF MAJOR INTERESTS IN SHARES                                 
                                                                               
1. Identity of the issuer or the underlying issuer of                          
existing shares to which voting rights are attached:       ST IVES PLC         
                                                                               
2. Reason for the notification (please tick the appropriate box or boxes)      
                                                                               
An acquisition or disposal of voting rights                             X      
                                                                               
An acquisition or disposal of financial instruments which may result in N/A    
the acquisition of shares already issued to which voting rights are            
attached                                                                       
                                                                               
An event changing the breakdown of voting rights                        N/A    
                                                                               
Other (please specify):                                                 N/A    
                                                                               
3. Full name of person(s)                                                      
subject to                       AVIVA PLC AND ITS SUBSIDIARIES                
the notification obligation:                                                   
                                                                               
4. Full name of shareholder(s)                                                 
(if different from 3.):          REGISTERED HOLDER:                            
                                                                               
                                 BNY NORWICH UNION NOMINEES LIMITED            
                                 185,947*                                      
                                                                               
                                 CHASE GA GROUP NOMINEES LIMITED               
                                 387,169*                                      
                                                                               
                                 CUIM NOMINEE LIMITED                          
                                 115,934*                                      
                                                                               
                                 * DENOTES DIRECT INTEREST                     
                                                                               
                                 CHASE NOMINEES LIMITED                        
                                 245,452                                       
                                                                               
                                 VIDACOS NOMINEES LIMITED                      
                                 31,086                                        
                                                                               
                                 DELTA LLOYD EUROPEES DEELNEMINGEN FONDS       
                                 9,417,150                                     
                                                                               
5. Date of the transaction (and date on which    07-11-08                      
the threshold is crossed or reached if                                         
different):                                                                    
                                                                               
6. Date on which issuer notified:                10-11-08                      
                                                                               
7. Threshold(s) that is/are crossed or reached:  < 10% TO 10% CHANGE AT COMBINED
                                                 INTEREST LEVEL                

8. Notified details:                                                           
                                                                               
A: Voting rights attached to shares                                            
                                                                               
Class/type of  Situation previous   Resulting situation after the triggering   
shares         to the Triggering    transaction                                
               transaction                                                     
(if possible                                                                   
using the ISIN Number of  Number of Number   Number of voting   % of voting    
CODE)          shares     Voting    of       rights             rights         
                          Rights    shares                                     
                                                                               
                                    Direct   Direct   Indirect  Direct Indirect
                                                                               
GB0007689002   5,224,010  5,224,010 689,050  689,050  9,693,688 0.67%     9.36%

B: Financial Instruments                                                       
                                                                               
Resulting situation after the triggering transaction                           
                                                                               
Type of       Expiration    Exercise/Conversion Number of voting   % of voting 
financial     date          Period/Date         rights that may be rights      
instrument                                      acquired if the                
                                                instrument is                  
                                                exercised/                     
                                                converted                      
                                                                               
N/A           N/A           N/A                 N/A                N/A         

Total (A + B)                                                                  
                                                                               
Number of voting rights                 % of voting rights                     
                                                                               
                                                                               
10,382,738                              10.03 %                                

9. Chain of controlled undertakings through which the voting rights and/or the 
financial instruments are effectively held, if applicable:                     
                                                                               
                                                                               
THE VOTING RIGHTS ARE MANAGED AND CONTROLLED BY AVIVA INVESTORS GLOBAL SERVICES
LIMITED AND DELTA LLOYD ASSET MANAGEMENT NV, WITH THE FOLLOWING CHAIN OF       
CONTROLLED UNDERTAKINGS:                                                       
                                                                               
                                                                               
AVIVA INVESTORS GLOBAL SERVICES LIMITED:                                       
                                                                               
* AVIVA PLC (PARENT COMPANY)                                                   
                                                                               
* AVIVA GROUP HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA PLC)          
                                                                               
* AVIVA INVESTORS HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA GROUP     
HOLDINGS LIMITED)                                                              
                                                                               
* AVIVA INVESTORS GLOBAL SERVICES LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA    
INVESTORS HOLDINGS LIMITED)                                                    
                                                                               
                                                                               
DELTA LLOYD ASSET MANAGEMENT NV:                                               
                                                                               
* AVIVA PLC (PARENT COMPANY)                                                   
                                                                               
* AVIVA GROUP HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA PLC)          
                                                                               
* AVIVA INTERNATIONAL INSURANCE LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA GROUP
HOLDINGS LIMITED)                                                              
                                                                               
* AVIVA INSURANCE LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA INTERNATIONAL      
INSURANCE LIMITED)                                                             
                                                                               
* AVIVA INTERNATIONAL HOLDINGS LIMITED (WHOLLY OWNED SUBSIDIARY OF AVIVA       
INSURANCE LIMITED)                                                             
                                                                               
* CGU INTERNATIONAL HOLDINGS BV (WHOLLY OWNED SUBSIDIARY OF AVIVA INTERNATIONAL
HOLDINGS LIMITED)                                                              
                                                                               
* DELTA LLOYD NV (MAJORITY OWNED SUBSIDIARY OF CGU INTERNATIONAL HOLDINGS BV)  
                                                                               
* DELTA LLOYD ASSET MANAGEMENT NV (WHOLLY OWNED SUBSIDIARY OF DELTA LLOYD NV)  
                                                                               

Proxy Voting:                                                                  
                                                                               
10. Name of the proxy holder:                           SEE SECTION 4          
                                                                               
11. Number of voting rights proxy holder will cease to                         
hold:                                                                          
                                                                               
12. Date on which proxy holder will cease to hold                              
voting rights:                                                                 

13. Additional information:         FIGURES ARE BASED ON A TOTAL NUMBER OF     
                                    VOTING RIGHTS OF 103,551,005               
                                                                               
14. Contact name:                   DIANE THIRKETTLE                           
                                    ON BEHALF OF AVIVA PLC AND ITS SUBSIDIARIES 
                                    PO BOX 89 SURREY STREET                    
                                    NORWICH                                    
                                    NR1 3DR                                    
                                                                               
15. Contact telephone number:       01603 687803                               



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Enquiries:

Philip Harris
Company Secretary, St Ives plc

(T) 020 7928 8844 x337

11 November 2008