Disposal

24 September 2008

        St Ives plc - Disposal of Dutch music and multimedia activities        

St Ives plc (the Company) has today agreed to sell its Dutch music and
multimedia business to the management team of St Ives Uden for a cash
consideration of €2.8m (£2.1m).

As detailed in the Company's Interim Statement for the 26 weeks ended 1
February 2008, demand for products in the Dutch music and multimedia business
has been subdued for some time and the business has been under close review.

The Company will continue to supply music and multimedia products within the UK
from its existing UK operations.

In the 53 weeks to 3 August 2007 the business being sold made an operating loss
of €0.9m (£0.6m). At 1 February 2008 the book value of the assets subject to
sale was €5.6m (£4.2m).

For further information please contact:

St Ives plc 020 7928 8844

Brian Edwards, Chief Executive

Matt Armitage, Finance Director