Directorate Change

4 June 2007

St Ives plc - Appointment of Finance Director

St Ives plc announces that it has appointed Mr Matthew Armitage as Finance
Director of the group with effect from 3rd September 2007.

Mr Armitage (aged 38), a chartered management accountant, joins from Tequila
London Ltd - a below-the-line marketing services business owned by Omnicom
Group - after five years as their Finance Director.

Previously he had held various financial management positions with companies
operating in the telecommunications, technology and fast-moving consumer goods
industries, including ten years with Unilever plc.

Commenting on Matthew's appointment, Brian Edwards, Managing Director, said:

"We are delighted to welcome Matthew. We look forward to working with him and
are confident that his marketing and client service background will be of great
benefit to St Ives."

Enquiries to:

Miles Emley, Chairman
Brian Edwards, Managing Director

020 7928 8844