Director/PDMR Shareholding

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).

 

(1)    An issuer making a notification in respect of a transaction relating to 
       the shares or debentures of the issuer should complete boxes 1 to 16, 23
       and 24.                                                                 
                                                                               
(2)    An issuer making a notification in respect of a derivative relating the 
       shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 16, 23  
       and 24.                                                                 
                                                                               
(3)    An issuer making a notification in respect of options granted to a      
       director/person discharging managerial responsibilities should complete 
       boxes 1 to 3 and 17 to 24.                                              
                                                                               
(4)    An issuer making a notification in respect of a financial instrument    
       relating to the shares of the issuer (other than a debenture) should    
       complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.              

Please complete all relevant boxes in block capital letters.

1. Name of the issuer

ST IVES PLC

2. State whether the notification relates to:

(i) a transaction notified in accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

(III) BOTH (I) AND (II)

3. Name of person discharging managerial responsibilities/director

WAYNE ANGSTROM          DIRECTOR         
                                         
JOHN CHARNOCK           PDMR             
                                         
BRIAN EDWARDS           DIRECTOR         
                                         
DAVID EMENY             PDMR             
                                         
MILES EMLEY             DIRECTOR         
                                         
PAUL BRADLEY GRAY       PDMR             
                                         
PHILIP HARRIS           PDMR             
                                         
STEPHEN HART            PDMR             
                                         
ANDREW LANGDALE         PDMR             
                                         
PATRICK MARTELL         DIRECTOR         
                                         
DAVID MCGOLPIN          PDMR             

4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person

NOTIFICATION IS IN RESPECT OF PERSONS NAMED IN 3 ABOVE

5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest

NOTIFICATION IS IN RESPECT OF PERSONS NAMED IN 3 ABOVE

6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

ORDINARY SHARES OF 10P EACH

7. Name of registered shareholders(s) and, if more than one, the number of
shares held by each of them

N/A

8. State the nature of the transaction

LAPSE OF NIL COST OPTIONS OVER 'AWARD SHARES' AS THE PERFORMANCE CONDITIONS
HAVE NOT BEEN MET. THE OPTIONS WERE GRANTED ON 26 NOVEMBER 2002 UNDER THE ST
IVES PLC EQUITY PARTNERSHIP PLAN ('THE EPP') FOLLOWING THE ACQUISITION OF
'INVESTMENT SHARES' BY THE PARTICIPANTS. (SEE 23 FOR ADDITIONAL INFORMATION)

9. Number of shares, debentures or financial instruments relating to shares
acquired

N/A

10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

N/A

11. Number of shares, debentures or financial instruments relating to shares
disposed

                        LAPSE OF OPTION OVER NUMBER OF  
                        SHARES STATED BELOW:            
                                                        
WAYNE ANGSTROM          80,265                          
                                                        
JOHN CHARNOCK           798                             
                                                        
BRIAN EDWARDS           95,574                          
                                                        
DAVID EMENY             58,731                          
                                                        
MILES EMLEY             79,833                          
                                                        
PAUL BRADLEY GRAY       19,950                          
                                                        
PHILIP HARRIS           28,800                          
                                                        
STEPHEN HART            7,983                           
                                                        
ANDREW LANGDALE         39,882                          
                                                        
PATRICK MARTELL         19,959                          
                                                        
DAVID MCGOLPIN          27,942                          

12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)

N/A

13. Price per share or value of transaction

N/A

14. Date and place of transaction

26 NOVEMBER 2005, LONDON

15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)

                          TOTAL NUMBER OF EQUITY     EXPRESSED AS A PERCENTAGE 
                          PARTNERSHIP PLAN SHARE     OF ISSUED SHARE CAPITAL:  
                          OPTIONS HELD FOLLOWING                               
                          THIS NOTIFICATION:                                   
                                                                               
WAYNE ANGSTROM            -                          -                         
                                                                               
JOHN CHARNOCK             -                          -                         
                                                                               
BRIAN EDWARDS             -                          -                         
                                                                               
DAVID EMENY               -                          -                         
                                                                               
MILES EMLEY               -                          -                         
                                                                               
PAUL BRADLEY GRAY         36,636                     0.03%                     
                                                                               
PHILIP HARRIS             -                          -                         
                                                                               
STEPHEN HART              -                          -                         
                                                                               
ANDREW LANGDALE           -                          -                         
                                                                               
PATRICK MARTELL           -                          -                         
                                                                               
DAVID MCGOLPIN            -                          -                         

16. Date issuer informed of transaction

28 NOVEMBER 2005 (FIRST BUSINESS DAY FOLLOWING LAPSE)

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes

17. Date of grant

N/A

18. Period during which or date on which it can be exercised

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to
be fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following
notification

N/A

23. Any additional information

ST IVES PLC'S ISSUED SHARE CAPITAL AS AT 28 NOVEMBER 2005 IS 103,551,005
ORDINARY SHARES OF 10P.

THE PERSONS NAMES IN 3 ABOVE, AS PARTICIPANTS IN THE 2002 INVITATION OF THE
EPP, ACQUIRED SHARES IN ST IVES PLC ON 25 NOVEMBER 2002. FOLLOWING THE
ACQUISITION OF THESE 'INVESTMENT SHARES' WHICH ARE HELD ON BEHALF OF THE
PARTICIPANTS IN THE ST IVES PLC UK AND US EMPLOYEE BENEFIT TRUSTS ('THE
TRUSTS'), THE PARTICIPANTS WERE GRANTED NIL COST OPTIONS TO ACQUIRE UP TO THREE
'AWARD SHARES' FOR EACH 'INVESTMENT SHARE' HELD PROVIDED CERTAIN PERFORMANCE
CONDITIONS WERE MET. THE PERFORMANCE CONDITIONS HAVE NOT BEEN MET AND
ACCORDINGLY THE OPTIONS HAVE LAPSED.

THE PERSONS NAMED IN 3 ABOVE CONTINUE TO HOLD THEIR 'INVESTMENT SHARES' IN THE
TRUSTS.

ACCORDINGLY THEY ARE DEEMED TO BE DISCRETIONARY BENEFICIARIES OF THE TRUSTS AND
ARE CONSEQUENTLY CONSIDERED TO BE INTERESTED IN ALL THE SHARES HELD BY THE
TRUSTS.

24. Name of contact and telephone number for queries

PHILIP HARRIS 020 7928 8844

Name and signature of duly authorised officer of issuer responsible for making
notification

PHILIP HARRIS, COMPANY SECRETARY, ST IVES PLC

Date of notification

28 NOVEMBER 2005