Director/PDMR Shareholding

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS This form is intended for use by an issuer to make a RIS notification required by DR 3.1.4R(1). (1) An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24. (2) An issuer making a notification in respect of a derivative relating the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24. (3) An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24. (4) An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24. Please complete all relevant boxes in block capital letters. 1. Name of the issuer ST IVES PLC 2. State whether the notification relates to: (i) a transaction notified in accordance with DR 3.1.4R(1)(a); or (ii) a disclosure made in accordance with LR 9.8.6R(1); or (iii) a disclosure made in accordance with section 793 of the Companies Act 2006 (I) 3. Name of person discharging managerial responsibilities/director PATRICK MARTELL (DIRECTOR) 4. State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person NOTIFICATION IS IN RESPECT OF THE PERSON NAMED IN 3 ABOVE 5. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest NOTIFICATION IS IN RESPECT OF THE PERSON NAMED IN 3 ABOVE 6. Description of shares (including class), debentures or derivatives or financial instruments relating to shares ORDINARY SHARES OF 10P EACH 7. Name of registered shareholders(s) and, if more than one, the number of shares held by each of them N/A 8. State the nature of the transaction LAPSE OF EXECUTIVE SHARE OPTIONS GRANTED ON 30 APRIL 2007 AT AN OPTION PRICE OF 316.75P UNDER THE ST IVES PLC EXECUTIVE SHARE OPTION SCHEME 2001 AS THE PERFORMANCE CONDITIONS HAVE NOT BEEN MET WITHIN THREE YEARS OF THE DATE OF GRANT 9. Number of shares, debentures or financial instruments relating to shares acquired N/A 10. Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage) N/A 11. Number of shares, debentures or financial instruments relating to shares disposed LAPSE OF EXECUTIVE SHARE OPTIONS @316.75P OVER NUMBER OF SHARES STATED BELOW: PATRICK MARTELL 94,700 12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage) N/A 13. Price per share or value of transaction NIL 14. Date and place of transaction 30 APRIL 2010, LONDON 15. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage) TOTAL NUMBER OF EXPRESSED AS A EXECUTIVE SHARE OPTIONS PERCENTAGE OF ISSUED HELD SHARE CAPITAL: FOLLOWING THIS NOTIFICATION: PATRICK MARTELL 696,000 <0.68% 16. Date issuer informed of transaction 30 APRIL 2010 If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes 17. Date of grant N/A 18. Period during which or date on which it can be exercised N/A 19. Total amount paid (if any) for grant of the option N/A 20. Description of shares or debentures involved (class and number) N/A 21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise N/A 22. Total number of shares or debentures over which options held following notification N/A 23. Any additional information ST IVES PLC'S ISSUED SHARE CAPITAL AS AT 10 MAY 2010 IS 103,551,005 ORDINARY SHARES OF 10P. 24. Name of contact and telephone number for queries PHILIP HARRIS 020 7928 8844 Name and signature of duly authorised officer of issuer responsible for making notification PHILIP HARRIS, COMPANY SECRETARY, ST IVES PLC Date of notification 10 MAY 2010

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Sivota (SIV)
UK 100

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