Director/PDMR Shareholding

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS This form is intended for use by an issuer to make a RIS notification required by DR 3.1.4R(1). (1) An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24. (2) An issuer making a notification in respect of a derivative relating the shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 16, 23 and 24. (3) An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24. (4) An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24. Please complete all relevant boxes in block capital letters. 1. Name of the issuer ST IVES PLC 2. State whether the notification relates to: (i) a transaction notified in accordance with DR 3.1.4R(1)(a); or (ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as extended by section 328) of the Companies Act 1985; or (iii) both (i) and (ii) (III) BOTH (I) AND (II) 3. Name of person discharging managerial responsibilities/director BRIAN EDWARDS (DIRECTOR) PATRICK MARTELL (DIRECTOR) SIMON WARD (DIRECTOR) 4. State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person NOTIFICATION IS IN RESPECT OF PERSONS NAMED IN 3 ABOVE 5. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest NOTIFICATION IS IN RESPECT OF PERSONS NAMED IN 3 ABOVE 6. Description of shares (including class), debentures or derivatives or financial instruments relating to shares N/A 7. Name of registered shareholders(s) and, if more than one, the number of shares held by each of them N/A 8. State the nature of the transaction GRANT OF OPTIONS IN ACCORDANCE WITH THE ST IVES PLC 2001 EXECUTIVE SHARE OPTION SCHEME (THE '2001 SCHEME') 9. Number of shares, debentures or financial instruments relating to shares acquired N/A 10. Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage) N/A 11. Number of shares, debentures or financial instruments relating to shares disposed N/A 12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage) N/A 13. Price per share or value of transaction N/A 14. Date and place of transaction N/A 15. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage) N/A 16. Date issuer informed of transaction N/A If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes 17. Date of grant 30 APRIL 2007 18. Period during which or date on which it can be exercised 30 APRIL 2010 - 29 APRIL 2017, PROVIDED THAT THE PERFORMANCE CRITERIA IS MET AND OPTIONS VEST ON 30 APRIL 2010 19. Total amount paid (if any) for grant of the option N/A 20. Description of shares or debentures involved (class and number) GRANT OF OPTIONS UNDER THE 2001 SCHEME OVER A TOTAL OF 339,400 ORDINARY SHARES OF 10P EACH AS FOLLOWS: BRIAN EDWARDS 150,000 PATRICK MARTELL 94,700 SIMON WARD 94,700 21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise 316.75 PENCE 22. Total number of shares or debentures over which options held following notification TOTAL NUMBER OF ST IVES PLC ORDINARY SHARES OVER WHICH EXECUTIVE OPTIONS ARE HELD FOLLOWING THIS NOTIFICATION: BRIAN EDWARDS 292,500 PATRICK MARTELL 199,700 SIMON WARD 94,700 23. Any additional information ST IVES PLC'S ISSUED SHARE CAPITAL AS AT 1 MAY 2007 IS 103,551,005 ORDINARY SHARES OF 10P. 24. Name of contact and telephone number for queries PHILIP HARRIS 020 7928 8844(x337) Name and signature of duly authorised officer of issuer responsible for making notification PHILIP HARRIS, COMPANY SECRETARY, ST IVES PLC Date of notification 1 MAY 2007

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Sivota (SIV)
UK 100

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