Statement re Brokered Private Placement

SouthernEra Diamonds Announces C$5 million Brokered Private Placement Shares Issued and Outstanding: 102,066,601 TSX: SDM AIM: SRE /NOT FOR DISTRIBUTION TO U.S. NEWS WIRE SERVICES OR DISSEMINATION IN THE UNITED STATES./ TORONTO, and LONDON, July 14 /CNW/ - SouthernEra Diamonds Inc. (TSX: SDM; AIM: SRE) today announced the entering into of a brokered private placement agreement with Haywood Securities Inc. for the sale of 6,800,000 Flow-through Common Shares and 5,000,000 Units for gross proceeds of approx. C$5 million. The Flow-through Common Shares will be placed at C$0.44 per Flow-through Common Share for gross proceeds of approx. C$3 million. The Units will be placed at C$0.40 per Unit for gross proceeds of C$2 million. Each Unit will consist of one common share and one-half of one common share purchase warrant. Each whole warrant shall be exercisable to acquire one common share at an exercise price of C$0.65 for a period of 24 months from the closing date, which is expected to be July 28, 2005. SouthernEra has granted Haywood Securities an option, exercisable prior to the closing, to increase the size of the offering by up to approx. C$2 million through the placement of additional Flow-through Common Shares and/or Units (or any combination thereof) under the same terms and conditions. The proceeds from the placement of the Flow-through Common Shares will be used to advance SouthernEra's Canadian diamond exploration projects. The proceeds from the placement of the Units will be used to advance SouthernEra's international diamond exploration and development projects and for general corporate purposes. The Placement is subject to regulatory acceptance. SouthernEra Diamonds is Canada's largest fully integrated diamond company with extensive diamond exploration in six countries including Canada, Australia, Gabon, the DRC, Zimbabwe and South Africa. This represents the fourth most active global diamond exploration program after the majors DeBeers, BHPB and Rio Tinto. The Company also operates the Klipspringer Diamond Mine in South Africa and maintains an 18 percent free-carried interest in the Camafuca Diamond Project in Angola. The securities offered have not been registered under the U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States absent registration or any applicable exemption from the registration requirements. This press release does not constitute an offer to sell or the solicitation of an offer to buy nor will there be any sale of the securities in any state in which such offer, solicitation or sale would be unlawful. This press release includes forward-looking statements. All statements other than statements of historical fact included in this press release, and all statements regarding plans, objectives and expected performance, are forward-looking statements. These forward-looking statements have been based on current expectations and projections about future events, including numerous assumptions. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "ambition", "may", "will", "expect", "intend", "estimate", "anticipate", "believe", "plan", "seek" or "continue" or negative forms or variations of similar terminology. Such forward-looking statements involve known and unknown risks, uncertainties, assumptions and other factors related to SouthernEra Diamonds Inc. Forward-looking statements involve risks, uncertainties and assumptions. Actual results may differ materially from those expressed in forward-looking statements. Given these risks, uncertainties and assumptions, you are cautioned not to put undue reliance on any forward-looking statements. In addition, the inclusion of such forward-looking statements should under no circumstances be regarded as a representation by SouthernEra Diamonds Inc. that it will achieve any results set out in such statements or that the underlying assumptions used will in fact be the case. For further information: Canada: SouthernEra Diamonds Inc., Mr. Patrick Evans, President and CEO, or Mr. Chris Reynolds, SVP and CFO, Telephone: (416) 359-9282, Fax: (416) 359-9141, E-mail: inbox(at)southernera.com, www.southernera.com; UK and Europe: Ms. Carina Corbett or Mr. John Carrick-Smith - 4C-Burvale Limited, Telephone: ++44(0)207-907-4761, Fax: ++44(0)207-907-4769, E-mail: corbett(at)4c-burvale.co.uk; South Africa: SouthernEra Diamonds Inc., Mr. Peter Ibbotson, Vice President, Marketing, Telephone: ++27-11-442-6923, Fax: ++27-11-442-6993, E-Mail: sufjhb(at)icon.co.za (SDM. SRE)
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