Senior Management Changes

18 March 2008

Sage appoints a new President and CEO of its North American business

The Sage Group plc ("Sage") announces that it has appointed Sue Swenson as
President and CEO, Sage North America, effective from 1 May 2008.

Ms Swenson has over 20 years' experience in the telecommunications industry and
has managed periods of rapid growth and industry change. She spent most of her
career with Pacific Bell, where she held senior management positions in
marketing and customer service and was responsible for over 13,000 employees.
She subsequently became President & CEO of Cellular One, the mobile telephone
joint venture with Vodafone AirTouch and AT&T Wireless, followed by positions
as Chief Operating Officer with Leap Wireless International and T-Mobile
(Deutsche Telecom). She is currently Chief Operating Officer of New Motion, Inc
(now Atrinsic, Inc), one of the largest digital media entertainment content
providers.

Ms Swenson has gained extensive board level experience in the course of her
career and through her outside interests. During her time with T-Mobile, she
sat on the Board of T-Mobile International, and she currently serves on the
Boards of Wells Fargo Bank and Eltek, Inc, a telecom power company
headquartered in Norway. Ms Swenson will become a member of Sage's Executive
Management Committee and will attend Sage Board meetings.

Paul Walker, Chief Executive, said, "I am delighted that Sue is joining Sage.
Sue is a strong leader who brings a wealth of international experience in
managing large, customer-led businesses in competitive markets and who has a
proven track record in growing businesses and improving customer service. She
brings excellent operational skills, strategic vision and customer focus that
will help lead our North American business in its next important stage of
development."

Sue Swenson commented, "The opportunity to join Sage North America is very
exciting. Sage has built a tremendous position in the North American market
with strong brands and an excellent and competitive market position. I look
forward to working with the people in North America and more widely in Sage
globally to build on the successes already achieved."

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Enquiries: The Sage Group plc                           Tulchan Communications   
           Paul Walker, Chief Executive                 Andrew Grant             
           Paul Harrison, Group Finance Director        Stephen Malthouse        
           Cynthia Alers, Investor Relations Director   Tel: + 44 (0)20 7353 4200
           Tel: [phone]                                    



Notes to editors:

The Sage Group plc is a leading global supplier of business management software
and related products and services, principally for small to medium-sized
enterprises. Formed in 1981, Sage was floated on the London Stock Exchange in
1989 and now employs over 13,900 people worldwide. Sage has operations in over
20 countries, covering the UK, Europe, North America, South Africa, Australia,
India and China.

Sue Swenson started her career with Pacific Bell where she rose to the position
of Vice President, Consumer Marketing. She has held the position of President/
Chief Operating Officer for a number of major corporations, including PacTel
Cellular, Cellular One and T-Mobile International. More recently, she was Chief
Operating Officer of Amp'd Mobile and New Motion, Inc (now Atrinsic, Inc). She
holds a BA in French from University of San Diego.