Directors Purchase of Shares

Personal Group Holdings Plc ("the Company) 
                  

DIRECTORS PURCHASE OF SHARES

Personal Group Holdings Plc ("the Company") operates an Inland Revenue approved
All Employee Share Ownership Plan ("AESOP") which allows employees and
directors the opportunity to purchase shares in the Company currently held by
Personal Group Trustees Limited.

The thirteenth allocation period ended on 30 June 2008 and the following
directors have been allocated shares as follows:

Director           Price    Shares        Total number of        %                                        
                            Allocated     shares held at       Holding 
                                          2 July 2008                                   
                                                                               
Dr J P Barber     297.5p      453           324,816             1.06                                          
                                                                               
Mr R Pease        297.5p      453            95,016             0.31                                              
                                                                               
Mr K Rooney       297.5p      453           163,449             0.54                                            
                                                                               
Mr R Green        297.5p      423            23,127             0.08                                              
                                                                               
Mr C Curling      297.5p      368            12,666             0.04                                            


Under the Rules of the AESOP, the share price at which the shares are allocated
is the lower of the mid-market value at the start and end of the relevant
accumulation period.

Enquiries to:

Personal Group Holdings Plc      Tel: [phone]
John Barber, Finance Director