Director Shareholding

3 July 2006

                          Personal Group Holdings Plc                          

                         DIRECTORS PURCHASE OF SHARES                          

Personal Group Holdings Plc ("the Company") operates an Inland Revenue approved
All Employee Share Ownership Plan ("AESOP") which allows certain directors the
opportunity to purchase shares in the Company currently held by Personal Group
Trustees Limited.

The ninth allocation period ended on 30 June 2006 and the following directors
have been allocated shares as follows:

Director            Price          Shares        Total number of shares
                                   Allocated     held at 30 June 2006  
                                                                       
Dr J P Barber       243.5p         448           299,445               
                                                                       
Mr S M Donald       243.5p         448           6,241                 
                                                                       
Mr R Pease          243.5p         448           77,351                
                                                                       
Mr K Rooney         243.5p         448           65,285                
                                                                       
Mr R Green          243.5p         421           21,575                
                                                                       
Mr C Curling        243,5p         374           11,252                
                                                                       
Mr J Pardoe         243.5p         330           46,859                

Under the Rules of the AESOP, the share price at which the shares are allocated
is the lower of the mid-market value at the start and end of the relevant
accumulation period.