Director Shareholding

27 March 2009

                  Personal Group Holdings Plc ("the Company")                  

                             DIRECTOR SHAREHOLDING                             

The Company has today been informed by its registrars that a total of 1,810
Ordinary Shares of 5p each, were purchased today, at a price of 208 pence per
share for

Mr Kenneth Rooney, Group Managing Director under a dividend reinvestment
programme operated by the Company's registrars.

Following this transaction, Mr Rooney is interested in 178,961 shares,
representing 0.60% of the total shares in issue.

Further enquiries:

John Barber, Financial Director

Personal Group Holdings Plc 01908 605000

Simon Rothschild

Bankside Consultants        0207 367 8888