Director/PDMR Shareholding

1 July 2009

                          PERSONAL GROUP HOLDINGS PLC                          

                         DIRECTORS PURCHASE OF SHARES                          

Personal Group Holdings Plc ("the Company") operates an Inland Revenue approved
All Employee Share Ownership Plan ("AESOP") which allows employees and
directors the opportunity to purchase shares in the Company currently held by
Personal Group Trustees Limited.

The fifteenth allocation period ended on 30 June 2009 and the following
directors have been allocated shares as follows:

Director               Price        Shares        Total number of              
                                 Allocated          share held at             %
                                                      1 July 2009       Holding
                                                                               
Dr J P Barber         215.0p           607                353,487          1.18
                                                                               
Mr R Pease            215.0p           607                 89,479          0.30
                                                                               
Mr K Rooney           215.0p           607                193,568          0.64
                                                                               
Mr R Green            215.0p           570                 46,700          0.16
                                                                               
Mr C Curling          215.0p           507                 25,629          0.09

Under the Rules of the AESOP, the share price at which the shares are allocated
is the lower of the mid-market value at the start and end of the relevant
accumulation period.

Contact: 

Personal Group Holdings Plc
John Barber, FD
Tel: [phone]

Cenkos Securities Plc
Stephen Keys
Tel: [phone]

Bankside Consultants
Simon Rothschild
Tel: [phone]