Director/PDMR Shareholding

4 January 2010

                          PERSONAL GROUP HOLDINGS PLC                          

                         DIRECTORS PURCHASE OF SHARES                          

Personal Group Holdings Plc ("the Company") operates an Inland Revenue approved
All Employee Share Ownership Plan ("AESOP") which allows employees and
directors the opportunity to purchase shares in the Company currently held by
Personal Group Trustees Limited.

The sixteenth allocation period ended on 31 December 2009 and the following
directors have been allocated shares as follows:

Director                Price                 Shares              Total number of
                                              Allocated           share held at            %
                                                                  4 January 2010           Holding

Dr J P Barber           281.0p                485                 353,972                  1.18

Mr N Brittle            281.0p                266                 4,258                    0.01

Mr R Pease              281.0p                485                 89,964                   0.30

Mr K Rooney             281.0p                485                 200,071                  0.67

Mr R Green              281.0p                456                 47,156                   0.16

Mr C Curling            281.0p                404                 26,033                   0.09

Under the Rules of the AESOP, the share price at which the shares are allocated
is the lower of the mid-market value at the start and end of the relevant
accumulation period.

Contact: 

Personal Group Holdings Plc
John Barber, FD
Tel: [phone]

Cenkos Securities Plc
Stephen Keys
Tel: [phone]

Bankside Consultants
Simon Rothschild
Tel: [phone]