Director/PDMR Shareholding

5 October 2010

                   Personal Group Holdings Plc (the Company)                   

                             DIRECTOR SHAREHOLDING                             

The Company has been informed today by Kenneth Rooney, that on 4 October 2010
he purchased 19,000 ordinary shares of 5p each representing 0.06% of the issued
share capital of the Company, at a price of 260 pence per ordinary share.

Following this transaction Mr Rooney is interested in 237,086 shares,
representing 0.79% of the total shares in issue.

The Company has been informed today by Nigel Brittle, that on 4 October 2010 he
purchased 5,700 ordinary shares of 5p each representing 0.02% of the issued
share capital of the Company, at a price of 260 pence per ordinary share.

Following this transaction Mr Brittle is interested in 10,263 shares,
representing 0.03% of the total shares in issue.

Further enquiries:

John Barber, financial Director

Personal Group Holdings Plc 01908 605000

Simon Rothschild

Bankside Consultants 0207 367 8888