Director/PDMR Shareholding

14 December 2009

                   Personal Group Holdings plc (the Company)                   

                             DIRECTOR SHAREHOLDING                             

The Company has been informed by Mr Kenneth Rooney, that on 14 December 2009 he
purchased 6,018 Ordinary Shares of 5p each for his SIPP representing 0.02% of
the issued share capital of the Company, at a price of 269.5 pence per ordinary
share.

Following this transaction, Mr Rooney is interested in 199,586 shares,
representing 0.66% of the total shares in issue.

Further enquiries:

John Barber, Financial Director
Personal Group Holdings Plc 01908 605000

Simon Rothschild
Bankside Consultants 0207 367 8888