Director/PDMR Shareholding

Personal Group Holdings Plc ("the Company")                  

                             DIRECTOR SHAREHOLDING                             

The Company has today been informed that on 1 July 2008 a total of 877 Ordinary
Shares of 5p each were purchased, at a price of 329.0 pence per share, for Mr
Kenneth Rooney, Chief Executive of the Company, under a dividend reinvestment
programme operated by the Company's registrars.

Following this transaction, Mr Rooney is interested in 162,996 shares,
representing 0.53% of the total shares in issue.

Further enquiries:

John Barber, Financial Director
Personal Group Holdings Plc 01908 605000