Director/PDMR Shareholding

Personal Group Holdings Plc ("the Company")                  

                             DIRECTOR SHAREHOLDING                             

The Company has today been informed by its registrars that on 26 September 2008
a total of 1,023 Ordinary Shares of 5p each were purchased, at a price of 285
pence per share for Mr Kenneth Rooney, Chief Executive under a dividend
reinvestment programme operated by the Company's registrars.

Following this transaction, Mr Rooney is interested in 164,472 shares,
representing 0.54% of the total shares in issue.

Further enquiries:

John Barber, Financial Director
Personal Group Holdings Plc          01908 605000