Director/PDMR Shareholding

Personal Group Holdings PLC

                     DIRECTORS PURCHASE OF SHARES

Personal Group Holdings Plc ("the Company") operates an Inland Revenue approved
All Employee Share Ownership Plan ("AESOP") which allows employees and
directors the opportunity to purchase shares in the Company currently held by
Personal Group Trustees Limited.

The twelfth allocation period ended on 31 December 2007 and the following
directors have been allocated shares as follows:

Director                       Price          Shares                    Total number of
                                              Allocated                 share held at           %
                                                                        31 December 2007        Holding

Dr J P Barber                  284.0p         315                       316,707                 1.04

Mr S M Donald                  284.0p         315                       7,418                   0.02

Mr R Pease                     284.0p         315                       94,563                  0.31

Mr K Rooney                    284.0p         315                       160,213                 0.52

Mr R Green                     284.0p         306                       22,704                  0.07

Mr C Curling                   284.0p         293                       12,298                  0.04

Under the Rules of the AESOP, the share price at which the shares are allocated
is the lower of the mid-market value at the start and end of the relevant
accumulation period.