Director/PDMR Shareholding

Personal Group Holdings Plc 
                                ("the Company")                  

                             DIRECTOR SHAREHOLDING                             

The Company has today been informed by Mr Kenneth Rooney, Chief Executive that
on 24 October 2007 a total of 732 Ordinary Shares of 5p each were purchased, at
a price of 290.0 pence per on his behalf under a dividend reinvestment
programme operated by the Company's registrars.

Following this transaction, Mr Rooney is interested in 159,898 shares,
representing 0.52% of the total shares in issue.

Further enquiries:

John Barber
Financial Director
Personal Group Holdings Plc    
Tel:     [phone]