Director/PDMR Shareholding

Personal Group Holdings Plc ("the Company")                  

                             DIRECTOR SHAREHOLDING
                             

The Company has today been informed by Mr Kenneth Rooney, Chief Executive that
on 15 October 2007 his SIPP purchased 2,183 Ordinary Shares of 5p each,
representing 0.01% of the issued share capital of the Company, at a price of
289.45 pence per ordinary share.

Following this transaction, Mr Rooney is interested in 159,166 shares,
representing 0.52% of the total shares in issue.


Further enquiries:

John Barber, Financial Director
Personal Group Holdings Plc                  01908 605000