Appointment of Chief Financial Officer

mirada plc ("mirada" or "the Company")                     

                                  (AIM: MIRA)                                  

                    Appointment of Chief Financial Officer                     

mirada plc, the AIM-quoted audiovisual interaction specialist, is pleased to
announce that it has appointed Gonzalo Babio as Chief Financial Officer with
effect from today. Mr Babio's role will initially be a non-board position with
the intention for him to be appointed to the board of the Company in six months
time.

Gonzalo Babio Maruri (47) has a degree in Business Administration from the
Universidad de Deusto in Bilbao and, an EMBA from IESE Business School in
Madrid and a PED from IMD in Lausanne. He replaces outgoing CFO, Raúl Labrada
Neira, who is leaving the Company to pursue other interests.

Mr Babio's professional career includes three years working at Arthur Andersen
as an auditor, ten years at Electronic Arts as Finance Director working in
Madrid, Lisbon, Sao Paulo, Lyon and London, and ten years as Finance Director
for The Walt Disney Company Iberia in Madrid.

José Luis Vázquez, CEO of mirada plc, commented: "We are delighted to welcome
Gonzalo to the team. He offers a wealth of experience and will further
strengthen our management team. We look forward to working with him."

"We would also like to put on record our thanks to Raúl for his hard work since
joining the Company and wish him every success for the future."

Save as set out above, there is no further information to be disclosed pursuant
to paragraph (g) of Schedule 2 of the AIM Rules.

                                     -END-                                     


Enquiries:

mirada plc                                               [phone]  
Jose Luis Vazquez, Chief Executive Officer                                     
                                                                               
Walbrook PR                                              [phone]  
Nick Rome/Sam Allen                                                            
[e-mail]                                                          
                                                                               
Arden partners (Nomad and Joint Broker)                  [phone]  
James Felix (Corporate Finance)                                                
Kam Bansil (Corporate Broking)                                                 


About mirada

mirada creates and manages services for digital TV platforms and broadcasters
which enable consumers to interact with and purchase digital content on
television, mobile, online and bespoke devices. mirada's products and solutions
are used worldwide to deliver interactive TV, Video on Demand, digital
marketing and payment services. Its products and services have been deployed by
some of the biggest names in digital media and broadcasting including Sky,
Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London,
mirada has commercial offices across Europe and Latin America and operates
technical centres in the UK and Spain. For more information, visit 
www.mirada.tv.