Trading update

24 June 2014

                             Limitless Earth plc's                             

                           (the "Company" or "LME")                            

                                Trading Update                                 

Following the successful Admission to AIM of the Company's shares in May 2014,
the Board of LME is pleased to provide shareholders with a trading update.

The Company has initiated preliminary due diligence on several prospective
investment opportunities in line with its stated investing policy of acquiring
businesses in sectors that benefit from demographic change. The quality and
range of these and other opportunities being brought to the Company, coupled
with further market analysis undertaken since Admission, has identified
opportunities arising from ageing populations, less healthy lifestyles, and the
on-going boom in population numbers which is putting enormous pressure on
global health. The Board will therefore initially focus on the "Health &
Wellness" sector, within its strategy of demographic trend investing.

As outlined above, LME is in discussions with several companies that have
products that fit with the trending demand profile in the Health & Wellness
sector and it will update the market with its progress in due course.

As of 20 June 2014, the Company holds cash equivalent to 4.6 pence a
share. Given this strong cash position, the Board expects any investments or
acquisitions in the foreseeable future not to require any further capital
raising, with any cash requirement being sourced from existing funds.

For further information please contact:

Limitless Earth plc                             www.limitlessearthplc.com      
Dominic White                                   [phone]               
                                                                               
Cairn Financial Advisers LLP                    [phone]               
Nominated Adviser                                www.cairnfin.com                               
Jo Turner/Liam Murray                                         
                                                                               
Global Investment Strategy Limited              [phone]               
Joint Broker                                     www.gisukltd.com                                              
John Gunn                                      
                                                                               
Peterhouse Corporate Finance Limited            [phone]               
Joint Broker                                    www.pcorpfin.com               
Peter Greensmith                                                                                
                                                                              
                                                              

Notes to Editors:

Background on Health & Wellness sector

In March 2014, Accenture, a leading management consulting company, reports that
the $502 billion consumer healthcare market is expected to grow by nearly 50
per cent. to $737 billion over the next five years. The growth is primarily
driven by preventive Health & Wellness sector sub-categories such as vitamins,
minerals & supplements ("VMS"), nutrition, weight management and fortified
foods & beverages and spurred on by demand from digitally-enabled, health
conscious consumers and the growing wealth of emerging market consumers. 

Accenture estimates that less than 15 per cent. of this growth is likely to
come from `Over The Counter' products (pain, cough/cold/stomach remedies),
where the historical market leaders are positioned today. It is believed that
the remaining 85 per cent. of the growth will come from categories, such as
VMS, nutrition, fortified foods & beverages.

Changing consumer behaviours spurred on by demographics, evolving healthcare
policies and the digital revolution, were assessed to be driving growth due to
the following:

  * Empowered with increasing information and personal technology, the
    digitally enabled consumer wants to be a stakeholder in their own health
    and wellness;
   
  * In emerging markets, consumer affluence is growing as the population ages. 
    China is expected to have 331m people aged 65 or older by 2050 more than
    the entire US population today;
   
  * Sedentary lifestyles can be tied to rising levels of chronic diseases.  One
    in two adults are overweight or obese in the US; and
   
  * Consumers are realising they have to take a more active role in managing
    their health as the industry moves towards improved health through illness
    prevention rather than cure, and governments and employers are
    incentivising healthier lifestyles.