Director/PDMR Shareholding

FirstGroup plc - Notification of Directors' Interests in Shares        

Each Non-Executive Director of the Company (other than David Dunn and Audrey
Baxter) has elected to have 40% of his fees in the form of shares in the
Company. Audrey Baxter has elected to have 100% of her fees in the form of
shares in the Company. Arrangements have been made for these shares to be
purchased on their behalf in the market on a regular basis.

Purchases took place on 25 September 2007 in accordance with standing
instructions as follows:-

Director                               Ordinary Shares of 5 pence each
                                                                      
Martin Gilbert                                                   1,964
                                                                      
Audrey Baxter                                                      514
                                                                      
David Begg                                                         347
                                                                      
Jim Forbes                                                         451
                                                                      
John Sievwright                                                    347
                                                                      
Martyn Williams                                                    152

Shares were purchased at a price of 639.5 pence per share.

The revised total beneficial holdings of the directors following these
transactions are:-

Director                               Ordinary Shares of 5 pence each
                                                                      
Martin Gilbert                                                  90,843
                                                                      
Audrey Baxter                                                    5,412
                                                                      
David Begg                                                       6,890
                                                                      
Jim Forbes                                                      22,986
                                                                      
John Sievwright                                                 29,575
                                                                      
Martyn Williams                                                  3,978

26 September 2007