Sale of Eastern Europe Trademark

Embargoed Release: 07:00hrs Monday 3 December 2007 International Brand Licensing plc (`IBL' and the `Company') Sale of Admiral trademarks in Eastern Europe International Brand Licensing Plc today announces the sale of its Admiral trademarks in a number of eastern European states to Diethnis Athlitiki Ltd ("Diethnis"), Admiral's licensee for Turkey. In return for a cash consideration of £350'000 Diethnis has acquired the Admiral trademarks in the former Yugoslavian states, Romania, and Bulgaria, having acquired the marks for Greece and Cyprus in June 2006. Tony Hutchinson, IBL Chief Executive, comments: "We are delighted to have concluded this agreement with Diethnis, Admiral's partner in the eastern Mediterranean since 1996. Diethnis has successfully built Admiral into a mainstream sportswear brand in Greece, and we are pleased that the brand will now be developed in these emerging markets. "Historically Admiral has never derived any income from any of these markets, so to generate a cash sum of this size represents an excellent transaction for the Company. We will continue to seek opportunities to further strengthen the company's cash position and balance sheet going forward." -Ends- For further details contact: Tony Hutchinson: 0041-794-689450 Adam Reynolds: 0207-245-1100
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