Director Share Options

20 December 2004

                       International Brand Licensing PLC                       

                           ('IBL' or the 'Company')                            

                           Directors' Share Options                            

The Company announces amendments to the terms of share options previously
granted to Tony Hutchinson, Chief Executive, in May 2002 at the time of the
Company's admission to AIM. This amendment, agreed by the Board, is as a result
of the new responsibilities undertaken by Tony Hutchinson.

In May 2002, Tony Hutchinson was granted options to subscribe for a total of
1,102,320 Ordinary Shares in the Company. This has now been reduced to
1,000,000 Ordinary Shares, equivalent to 3 per cent. of the issued share
capital of the Company.

The exercise price of Previous Options was 40 pence per share (the Placing
Price in May 2002). This has now been amended to 35.25 pence per share, being
the mid-market closing price on Friday, 17 December 2004.

Previous Options were exercisable in tranches commencing May 2005 for one half
of the options and May 2007 for the other half of the options. Exercise was
subject to steep increases in the Company's share price. The Board believes
that these performance criteria were acting as a disincentive to Tony
Hutchinson and are incompatible with his new role. The amended options will be
exercisable between 20 December 2006 and 20 December 2014, with no performance
criteria.

                                    -Ends-                                     

For further information please contact,

Adam Reynolds

Hansard Communications

Tel. [phone]