Additional Listing

30 January 2004

                       International Brand Licensing Plc                       

                           ('IBL' or the 'Company')                            

                   Placing of 2,755,551 New Ordinary Shares                    

IBL, the owners of the Admiral and Mountain Equipment brands, today announce
the placing of 2,755,551 New Ordinary Shares at 18 pence per share to raise £
495,999.18 (before expenses) to be utilised for short-term working capital
purposes.

Details of changes to the notifiable interests of the directors resulting from
the Placing are set out below:-

                   Increase in        Total Notifiable    Percentage Holding 
                   Notifiable Holding Holding                                
                                                                             
Lance Yates -      361,111            2,881,111           9.5%               
Chairman                                                                     
                                                                             
Anthony Hutchinson 44,444             48,194              0.16%              
- Chief Executive                                                            
                                                                             
Glyn Hirsch -      122,222            334,080             1.1%               
Non-Executive                                                                
Director                                                                     

Application will be made for the New Ordinary Shares to be admitted to trading
on the Alternative Investment Market of the London Stock Exchange plc
('Admission'). It is expected that Admission will become effective and that
dealings in the shares of the Company will commence on 6 February 2004.

For further information please contact,

Adam Reynolds

Hansard Communications

Tel. [phone]