Director/PDMR Shareholding

TO: Regulatory Information Service PR Newswire RE: PARAGRAPH 3.1.4 OF THE DISCLOSURE RULES The notifications listed below are each in respect of a single transaction of which notification was received under Paragraph 3.1.2 of the Disclosure Rules and, in respect of directors of Diageo plc only, Section 324 of the Companies Act 1985. Diageo plc (the "Company") announces that: 1. It received notification on 10 October 2006 of the following allocations of ordinary shares of 28 101/108 pence in the Company ("Ordinary Shares") under the Diageo Share Incentive Plan (the "Plan"), namely: (i) the following directors of the Company were allocated Ordinary Shares on 10 October 2006 under the Plan, by Diageo Share Ownership Trustees Limited (the "Trustee"): Name of Director Number of Ordinary Shares N C Rose 21 P S Walsh 21 (ii) the following "Persons Discharging Managerial Responsibilities" ("PDMR") were allocated Ordinary Shares on 10 October 2006 under the Plan, by the Trustee: Name of PDMR Number of Ordinary Shares S Fletcher 21 J Grover 21 A Morgan 21 G Williams 21 The number of Ordinary Shares allocated comprises those purchased on behalf of the employee using an amount which the employee has chosen to have deducted from salary ("Sharepurchase") and those awarded to the employee by the Company ("Sharematch") on the basis of one Sharematch Ordinary Share for every two Sharepurchase Ordinary Shares. The Sharepurchase Ordinary Shares were purchased and the Sharematch Ordinary Shares were awarded at a price per share of £9.485. The Ordinary Shares are held by the Trustee and in the name of the Trustee. Sharepurchase Ordinary Shares can normally be sold at any time. Sharematch Ordinary Shares cannot normally be disposed of for a period of three years after the award date. As a result of the above, interests of directors and PDMRs in the Company's Ordinary Shares (excluding options, awards under the Company's LTIPs and interests as potential beneficiaries of the Company's Employee Benefit Trusts) are as follows: Name of Director Number of Ordinary Shares N C Rose 295,068 P S Walsh 563,436 Name of PDMR S Fletcher 110,276 J Grover 152,417 A Morgan 141,908 G Williams 189,097* (* of which 5,559 are held in the form of ADSs. 1 ADS is the equivalent of 4 Ordinary Shares.) 3. It received notification on 10 October 2006 from Lord Blyth, a director of the Company, that he has purchased 1,048 Ordinary Shares on 10 October 2006 under an arrangement with the Company, whereby he has agreed to use an amount of £10,000 each month, net of tax, from his director's fees to purchase Ordinary Shares. Lord Blyth has agreed to retain the Ordinary Shares while he remains a director of the Company. The Ordinary Shares were purchased at a price per share of £9.485. As a result of this purchase, Lord Blyth's interest in Ordinary Shares has increased to 132,218. 4. It received notification on 10 October 2006 from Todd Stitzer, a director of the Company, that he has purchased 105 Ordinary Shares on 10 October 2006 under an arrangement with the Company, whereby he has agreed to use an amount of £ 1,000 each month, net of tax, from his director's fees to purchase Ordinary Shares. The Ordinary Shares were purchased at a price per share of £9.485. As a result of this purchase, Mr Stitzer's interest in Ordinary Shares has increased to 3,427. 10 October 2006

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Diageo (DGE)
UK 100

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