Director/PDMR Shareholding

On 15th October 2009, Arsenal Holdings plc (the "Company") received
notification that on 14th October 2009 Stan Kroenke, a director of the Company,
acquired 90 ordinary shares of £1.00 each in the Company at a price of £8,500
per share.

Taking into account such acquisition, Stan Kroenke has a beneficial interest
in, and controls voting rights over, 17,957 ordinary shares in the Company,
representing 28.9% of the Company's issued ordinary shares.

15th October 2009