Trading Statement

Trading Statement

Media Corporation PLC

Media Corporation plc
('Media Corp' or 'the Group')
(AIM:MDC)
TRADING UPDATE

Media Corp, the AIM quoted leading advertising network and internet publishing group, is pleased to provide an update on current trading.

Following a strategic review by the Board, as stated earlier in the year, the financial performance of the Group has improved significantly during the second half of the 2009 financial year. This is due to organic growth across all business units as well as a dramatic cost reduction programme implemented by the Board and senior management team.

Eyeconomy

The Group's largest business division, the advertising network Eyeconomy, has seen a significant improvement in trading in the third quarter of the 2009 financial year with revenues increasing from £664,000 to £785,000; an increase of over 18.2% compared with the second quarter of 2009.

Eyeconomy has seen a very strong start to the fourth quarter with record sales and advertising revenues in July 2009. Orders exceeded £400,000, with Eyeconomy delivering over 38 million sub-sites as well as serving approximately 200 million banner adverts in July 2009.

Eyeconomy has run sizable and very successful advertising campaigns for a number of leading brands including Vodafone, British Gas and UPS.

With a very strong pipeline of forward orders it is anticipated that this trend will continue for the remainder of the financial year.

Publishing

The publishing business is starting to show the benefits of the significant investment that the Group has made in the re-design, development and high quality editorial content produced by the in-house publishing team.

This investment has seen the Group’s websites grow significantly over the past months:

• Sport.co.uk - Sport.co.uk has grown enormously since its launch in 2008 and now receives over two million monthly visitors as a result of excellent content and search engine optimisation.
• Onthebox.com - Following a recent re-launch, has established its position as the UK's most popular online TV guide and now offers further services including cinema and radio listings.
• Gambling.com - Sara Vincent, who successfully established and managed Casino.co.uk for seven years before its £3.6 million sale to Cryptologic, has recently taken charge of Gambling.com. Sara has been charged with realigning the business model and redeveloping the site to increase both the visibility and profitability of the website. It is expected that the Company will be in a position to announce a number of strategic partnerships over the coming months. It is anticipated these partnerships will greatly improve both the revenues and value of Gambling.com as a strategic asset within the European gaming market.

In addition, there are now renewed indications that there could be a change to the US anti-online gaming laws and a new legislative framework for online gaming in the US.

These changes would be hugely beneficial for Gambling.com, the Group’s principal publishing asset, and would significantly increase the profitability and enhance the value of this asset.

The Group remains in an excellent financial position with a very strong cash reserves and no debt. The Board has continued to evaluate a number of strategic acquisitions and merger opportunities.

Justin Drummond, CEO of Media Corporation plc commented:

“Following a challenging period for the Group, I am pleased to report that we are now seeing the financial benefit of the strategic decisions made earlier in the year. We have streamlined our operating costs and refocused the business on its most profitable areas.

“This strategy has seen the Group’s financial performance improve significantly during the financial year.

“The Group continues to be well funded and the Board continues to view the future with considerable optimism.”

For further information, please contact:

Media Corporation plc	Â	Tel: [phone]
Justin Drummond, Chief Executive
Nilesh Jagatia, Group Finance Director
www.mediacorpplc.com
Â
Dowgate Capital Advisers		Tel: [phone]
Liam Murray or Jo Turner
Â
Dowgate Capital Stockbrokers		Tel: [phone]
Neil Badger
Â
Bishopsgate Communications		Tel: [phone]
Robyn Samuelson/Gemma O'Hara
[e-mail]

Notes to editors:

Listed on the AIM market of the London Stock Exchange, Media Corp is a leading internet media and advertising group focused on website publishing and online advertising.

The Group has two principal divisions:

Advertising Network - Formed in 1996, Eyeconomy specialises in mass reach campaigns to over 30 Million unique consumers per month via its own proprietary ad-serving and tracking technology for clients including AOL, Dell and American Express.

www.eyeconomy.co.uk

Website Publishing - Media Corp has a diverse publishing division specialising in online media. Our impressive portfolio of websites includes a number of market leading sites including www.gambling.com, www.onthebox.com, www.sport.co.uk, www.creditcardexpert.co.uk and www.flightcomparison.co.uk.

Further information can be found on the company's website, at www.mediacorpplc.com