Purple Lounge Update

Purple Lounge Update

Media Corporation PLC

Monday 14th June 2010

Media Corporation Plc

("Media Corp" or the "Group")

Purple Lounge Update

Strong Start to the Second Half as Customer Base Grows Rapidly

Media Corporation plc, a leading AIM quoted media and online gaming Group, is pleased to provide an update on Purple Lounge limited, www.purple-lounge.com, (“Purple Lounge”) the Group’s wholly owned online poker and casino business.

Profitable growth at Purple Lounge has continued with revenues soaring to over £10 million in the first two months of the second half of the year. This figure is almost equal to Group revenues for the whole first half of this financial year.

This very strong performance has been driven by a number of new marketing initiatives that have gained momentum since the acquisition of Purple Lounge in October 2009. Whilst direct marketing has been a priority, the Purple Lounge team has also been strengthened with the addition of a very experienced casino manager and a multilingual customer support and customer re-activation team covering four languages.

In addition, following a successful recent affiliate conference Purple Lounge has agreed over 40 new large affiliate contracts in June - double the monthly average. As a result of these initiatives daily customer registrations and player activity have escalated rapidly and it is anticipated that this trend will continue during the course of the year.

Justin Drummond, Media Corporation's CEO, commented:

"I'm delighted with Purple Lounge’s performance to date. We acquired the gaming business back in October 2009 and it has traded profitably every month since the acquisition and continues to grow rapidly.

"During the current financial year there has been a material shift in the Group's fortunes. We have benefited from a strong performance by Purple Lounge and www.gambling.com has returned to number one in the Google rankings resulting in an increased flow of traffic to our site. We feel extremely positive and I look forward to providing further updates over the course of the year."

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Further information can be found on the Company's website, at www.mediacorpplc.com or by contacting:

Media Corporation plc Tel: [phone]
Justin Drummond - CEOJustin Drummond - CEO
Nilesh Jagatia - Finance Director Nilesh Jagatia - Finance Director

Astaire Securities plc Tel: + 44 20 7448 4400
Luke CairnsLuke Cairns

Bishopsgate Communications Tel: + 44 20 7562 3350
Gemma O'Hara / Siobhra MurphyGemma O'Hara / Siobhra Murphy
[e-mail]

Threadneedle Communications Tel: [phone]
Graham Herring/Alex White Graham Herring/Alex White

Notes to editors:

Quoted on the AIM market of the London Stock Exchange, Media Corp is a leading media and online gaming group.

The Group has two principal divisions:

Advertising Network - Formed in 1996, Eyeconomy specialises in mass reach campaigns to up to 50 Million unique consumers per month via its own proprietary ad-serving and tracking technology for clients including AOL, Dell and American Express.

www.eyeconomy.co.uk

Website Publishing - Media Corp has a diversified publishing division specialising in online media and gaming.

The impressive portfolio of websites includes a number of market leading websites, such as www.purple-lounge.com, www.gambling.com, www.onthebox.com, www.sport.co.uk, www.creditcardexpert.co.uk and www.flightcomparison.co.uk.

Further information can be found on the company's website, at www.mediacorpplc.com