Media Corporation plc signs £2m contract with ...

Media Corporation plc signs £2m contract with Express Newspapers

Media Corporation PLC

8 December 2008

Media Corporation plc

('Media Corp' or “the Group')

(AIM:MDC)

Media Corporation plc signs £2m contract with Express Newspapers

Media Corp’s main subsidiary, Eyeconomy Limited, the online advertising solutions provider, today announces an exclusive two-year site representation partnership deal with Express Newspapers.

The contract has been forecast to deliver revenues of approximately £1 million annually and should be earnings enhancing from its commencement on the 1st February 2009.

Express Newspapers, owned by Northern & Shell plc (the “Express”), operates a wide variety of media titles in the UK that include the Daily Express, Daily Star, Sunday Express, Daily Star Sunday, OK magazine, New! magazine and Star magazine. The deal will see Eyeconomy sell and manage all advertising formats across the group’s entire UK network of leading websites.

The sites included in this deal are: DailyExpress.co.uk, DailyStar.co.uk, OK.co.uk, New-magazine.co.uk and Star-magazine.co.uk.

This deal forms part of Eyeconomy’s long term goal to grow its site representation division, through exclusive deals that significantly increase its market reach. Under the partnership deal Eyeconomy will manage all third party online advertising for Express Newspapers. As well as banner adverts, Eyeconomy will be seeking sponsorships and long-term partners for the site.

Justin Drummond, CEO, Media Corporation plc, commented:

“This is a major contract win for Media Corp and is a very strong statement of the Group’s intent to create a leading advertising network. This exclusive deal with Express Newspapers will further enhance our ability to deliver targeted advertising to mass audiences. Express Newspapers’ variety of market leading titles cover broad sections of society across a variety of target markets and will provide media buyers and planners with the opportunity to achieve millions of impressions with their campaigns. Express Newspapers group is a well respected, highly successful publication house and we look forward to developing a long-term mutually beneficial relationship with them.”

Farzad Jamal, Group Internet Controller, Express Newspapers, commented:

“We chose to work with Eyeconomy as they are a well established advertising network with an excellent history and proven track record. Their ability to consistently deliver results is evident from their steady growth and the quality of market leading sites they currently work with. Our well respected market leading brands have broad customer bases within diverse markets. We are confident that Eyeconomy will be able to best adapt its services to target these markets in the most effective way. With their expertise and impressive relationships with advertisers and agencies, we are confident they are the best advertising network to deliver our required revenue goals.”

Trading in the Group’s principal subsidiary Eyeconomy has been strong since the commencement of the financial year although it is too early to assess the impact on the Group’s full year results. Accordingly, the Board expects to update the market on first quarter trading in February 2009.

- ENDS -

For further information please contact:
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Media Corporation plc		Tel: + 44 020 7618 9000
Justin Drummond, Chief Executive
Nilesh Jagatia, Group Finance Director
www.mediacorpplc.com
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Daniel Stewart & Company plc		Tel: + 44 0 20 7776 6550
Simon Leathers / Charlotte Stranner
www.danielstewart.co.uk
		Â
Bishopsgate Communications		Tel: + 44 0 20 7562 3350
Jenni Herbert/Gemma O’Hara
[e-mail]

Notes to editors

Listed on the AIM market of the London Stock Exchange, Media Corp is a leading internet media and advertising group focused on website publishing and online advertising.

The Group has two principal divisions:

Advertising Network - Formed in 1996, Eyeconomy specialises in mass reach campaigns to over 32 Million unique consumers per month via its own proprietary ad-serving and tracking technology for clients including AOL, Dell and American Express.

www.eyeconomy.co.uk

Website Publishing - Media Corp has a diverse publishing division specializing in online media. Our impressive portfolio of websites includes a number of market leading sites including:

www.gambling.com

www.onthebox.com

www.sport.co.uk

www.creditcardexpert.co.uk

www.flightcomparison.co.uk