Google Update

Google Update

Media Corporation PLC

MEDIA CORPORATION PLC
(“Media Corp” or the “Group”)
Update re: Google Penalty

Media Corporation plc, a leading AIM quoted advertising network and Internet publishing group, is pleased to announce that the Google penalty on two of the Group’s major websites was lifted on Friday 16th October 2009.

The effect of the Google penalty, which was imposed on www.gambling.com and www.creditcardexpert.co.uk in October 2007, considerably reduced the Group’s ranking in Google’s search results and so significantly reduced inbound visitor traffic from Google which, in turn, adversely impacted revenues on these websites. The removal of this penalty, which was imposed for unknown reasons, together with the re-launch of Gambling.com should result in a marked improvement in the revenue generated through these websites.

In the year ended September 2007, www.gambling.com generated a gross margin of £1,065,000 and, following the penalty, gross margin reduced by 62 per cent. to £410,000.

In addition, in the year ended September 2007, www.creditcardexpert.co.uk generated a gross margin of £165,000. In the year ended September 2008, this reduced to £73,000, representing a fall of 56 per cent.

Justin Drummond, CEO of Media Corp, commented:

“The removal of the Google penalty is a hugely significant event for Media Corp and should sharply increase the revenues derived from these two websites. Gambling.com in particular is a major asset for Media Corp and the improvement in Google rankings combined with the imminent re-launch of www.gambling.com should see a marked improvement in revenues generated from these assets.”

For further information please contact:

Media Corporation plc	Â	Â	Â	Â	Â	Tel: [phone]
Justin Drummond - CEO
Nilesh Jagatia – Finance Director
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Astaire Securities plc						Tel: [phone]
Aaron Smyth / Jo Turner
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Bishopsgate Communications						Tel: + 44 20 7562 3350
Robyn Samuelson/Gemma O'Hara
[e-mail]

Notes to editors:

Listed on the AIM market of the London Stock Exchange, Media Corp is a leading internet media and advertising group focused on website publishing and online advertising.

The Group has two principal divisions:

Advertising Network - Formed in 1996, Eyeconomy specialises in mass reach campaigns to over 30 Million unique consumers per month via its own proprietary ad-serving and tracking technology for clients including AOL, Dell and American Express.

www.eyeconomy.co.uk

Website Publishing - Media Corp has a diverse publishing division specialising in online media. The impressive portfolio of websites includes a number of market leading sites such as www.gambling.com, www.onthebox.com, www.sport.co.uk, www.creditcardexpert.co.uk and www.flightcomparison.co.uk.

Further information can be found on the company's website, at www.mediacorpplc.com