Divisional Update – Eyeconomy’s enhanced ad...

Divisional Update – Eyeconomy’s enhanced ad-serving system

Media Corporation PLC

MEDIA CORPORATION PLC
(“Media Corp” or the “Group”)

Eyeconomy’s enhanced ad-serving system

Media Corporation plc, a leading AIM quoted media and online gaming group, is pleased to announce that it has recently completed a phase of the planned upgrade to the advertising delivery system at Eyeconomy, the Group’s wholly owned online advertising division.

The upgrade provides Eyeconomy with greater capacity to deliver its proprietary advertising formats (“Sub Sites”) as well as making enhanced reporting tools available to advertisers to track campaigns. Previously, peak advert distribution volume was estimated at 30 million Sub Sites per month. Following completion of the upgrade, the Directors estimate that peak capacity has increased to approximately 150 million Sub Sites per month. Current run-rate figures are estimated at 50 million Sub Sites which includes over 100 individual campaigns for leading brands including Vodafone, UPS and PKR.com.

The increased capacity and functionality will allow Eyeconomy to deliver larger campaigns whilst also servicing a greater number of clients simultaneously. The Directors also believe that the increased system functionality will lead to decreased CPA (cost per acquisition) resulting in the ability to achieve higher sales margins.

Justin Drummond, Media Corporation’s CEO, commented:

“We have continued to invest in the Group’s proprietary advertising system and sales infrastructure making this impressive achievement possible. Eyeconomy has now achieved critical mass on many levels and should continue to go from strength to strength, particularly with the back-drop of an improving economic outlook.”

For further information please contact:

Media Corporation plc	Â	Tel: [phone]
Justin Drummond - CEO
Nilesh Jagatia – Finance Director
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Astaire Securities plc		Tel: + 44 20 7448 4400
Aaron Smyth / Jo Turner
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Bishopsgate Communications		Tel: + 44 20 7562 3350
Robyn Samuelson/Gemma O'Hara
[e-mail]
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Notes to editors:

Listed on the AIM market of the London Stock Exchange, Media Corp is a leading internet media and advertising group focused on website publishing and online advertising.

The Group has two principal divisions:

Advertising Network - Formed in 1996, Eyeconomy specialises in mass reach campaigns to over 30 Million unique consumers per month via its own proprietary ad-serving and tracking technology for clients including AOL, Dell and American Express.

www.eyeconomy.co.uk

Website Publishing - Media Corp has a diverse publishing division specialising in online media.

The impressive portfolio of websites includes a number of market leading websites, such as www.purplelounge.com, www.gambling.com, www.onthebox.com, www.sport.co.uk, www.creditcardexpert.co.uk and www.flightcomparison.co.uk.

Further information can be found on the company's website, at www.mediacorpplc.com