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121 Media INC (OTO)

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Tuesday 25 July, 2006

121 Media INC

121Media appoints David Dorman as Adviser

                                                                   25 July 2006

                                121Media, Inc.                                 

                         ("121Media" or "the Company")                         

                   121Media appoints David Dorman as Adviser                   

121Media (EPIC: OTO), a market leader in the field of targeted online
advertising, has appointed David Dorman as an adviser to the Company with
immediate effect.

Mr Dorman is the former chairman and chief executive officer of AT&T Corp.,
which he led through a period of reinvention and transformation, prior to
completing the merger of AT&T Corp. and SBC Communications in November 2005.

Mr Dorman joined AT&T Corp. as president in December 2000 and was named
chairman and chief executive officer in November 2002. Prior to that, he was
CEO of Concert, the global venture created by AT&T Corp. and British
Telecommunications plc.

Mr Dorman also serves on the boards of CVS Corporation, Motorola, Inc., YUM!
Brands, Inc., the Georgia Tech Foundation, and the Woodruff Arts Center in
Atlanta. He served on the board of Scientific Atlanta until its recent sale to
Cisco Systems Inc.

Kent Ertugrul, Chief Executive of 121Media, said:

"We are delighted that David has agreed to join 121Media at such an important
time in the Company's development. David's experience in developing and
managing one of the world's largest telecommunication companies will be
immensely valuable in helping us to monetise the significant opportunities we
now have.

As previously announced, 121Media is continuing to see high levels of interest
amongst the ISP community in the UK, USA as well as in other countries. We look
forward to working with David over the coming months as we continue to develop
our relationships with ISPs."

David Dorman said:

"I am delighted to be assisting 121Media at such an exciting time in the
Company's development. Kent and his team have built a great proposition with a
strong offering to ISPs, advertisers and consumers alike. I am looking forward
to working with the 121Media team to help grow the business significantly."

For further information:                                                       
121Media, Inc.                              Tel. +44 (0)870 405 7727           
Kent Ertugrul, CEO                                                             
Tim Bowen, CFO                                                                 
Media enquiries:                                                               
Edelman Financial PR                        Tel. +44 (0)20 7344 1200           
Paul Lockstone / Katherine Murphy