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ITV PLC (ITV)

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Friday 15 July, 2005

ITV PLC

Director/PDMR Shareholding

ITV PLC
15 July 2005


NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).

     
(1)  An issuer making a notification in respect of a transaction relating to the 
     shares or debentures of the issuer should complete boxes 1 to 16, 23 and 
     24.

(2)  An issuer making a notification in respect of a derivative relating to the 
     shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 
     24.

(3)  An issuer making a notification in respect of options granted to a 
     director/person discharging managerial responsibilities should complete 
     boxes 1 to 3 and 17 to 24.

(4)  An issuer making a notification in respect of a financial instrument 
     relating to the shares of the issuer (other than a debenture) should 
     complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.


Please complete all relevant boxes in block capital letters.



1. Name of the issuer

ITV plc

2. State whether the notification relates to (i) a transaction notified in
accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

(iii) both (i) and (ii)

3. Name of person discharging managerial responsibilities/director

Henry Staunton - executive director of ITV plc

4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person

No

5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest

Beneficial holding

6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

Ordinary shares of 10p each

7. Name of registered shareholders(s) and, if more than one, the number of
shares held by each of them

Henry Staunton

8 State the nature of the transaction

Dividend reinvestment in ISA

9. Number of shares, debentures or financial instruments relating to shares
acquired

13

10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

Less than 0.1%

11. Number of shares, debentures or financial instruments relating to shares
disposed

n/a

12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)

n/a

13. Price per share or value of transaction

124.45p per share

14. Date and place of transaction

1 July 2005, London

15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)

2,371,100 (less than 0.1%)

16. Date issuer informed of transaction

14 July 2005

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes



17 Date of grant

n/a

18. Period during which or date on which it can be exercised

n/a

19. Total amount paid (if any) for grant of the option

n/a

20. Description of shares or debentures involved (class and number)

n/a

21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at the time of exercise

n/a

22. Total number of shares or debentures over which options held following
notification

n/a

23. Any additional information



24. Name of contact and telephone number for queries

Helen Tautz 020 7261 3061



Name and signature of duly authorised officer of issuer responsible for making
notification

Helen Tautz

Deputy Company Secretary



Date of notification

15 July 2005

END


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