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Taylor Nelson Sofres (TNS)

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Monday 01 October, 2001

Taylor Nelson Sofres


Taylor Nelson Sofres PLC
1 October 2001

For release at 07.00

1 October 2001

     Taylor Nelson Sofres acquires sports sponsorship information company

Taylor Nelson Sofres, a world leader in market information, has agreed to
acquire the entire share capital of Sponsorship Information Services Limited
(SiS) and its interests in Sponsorship Information Services Asia Pte Limited
and NetResult Limited.

SiS monitors and evaluates sponsorship of major sporting events, such as UEFA
Champions League football matches, Formula One and ATP Tour Tennis, using its
branded monitoring system. SiS provides many corporate sponsors with vital
intelligence on sponsored events. Under the new ownership SiS will retain this

Established in 1993, SiS employs 36 staff. It had turnover in the year ended
30 June 2001 of £2.2 million and net assets at that date of £0.2 million. Key
managers will remain with the company and will continue to play a strong and
active part in the development of the business, which will form part of the
TNS Media Intelligence sector. As part of Taylor Nelson Sofres, SiS will be
able to provide sponsors, rights holders and media owners, with category
leading research branded solutions.

Commenting on the acquisition, Mike Kirkham, Chief Executive of Taylor Nelson
Sofres, said: 'SiS fits well with our existing advertising measurement and
monitoring businesses and expands the TNS activities in this growing research
sector. We now have the opportunity to market the SiS systems across the group
and to offer clients a full range of services to measure internationally the
effectiveness of their sponsorship and sports marketing spend.'

Mark Cornish, Managing Director of SiS, added : 'This global business sector
is now estimated to be valued at $100 billion a year. SiS will extend TNS'
development in the sports market with the aim of offering a comprehensive,
market leading, sports and sponsorship research service, at the international

For further information, please contact:

Tony Cowling, Chairman                    +44 (0)1372 825 900

David Lowden, Finance Director            +44(0)20 8967 4009

Margaret George, Citigate Dewe Rogerson   +44 (0)20 7638 9571

Email to:

Note to editors

Through its international network in more than 50 countries, Taylor Nelson
Sofres provides market information services in over 80 countries to national
and multi-national organisations. It is ranked as the fourth largest market
information group in the world. Further information on Taylor Nelson Sofres is
available from the corporate website:

Taylor Nelson Sofres is the market leader in France for sport sponsorship
measurement and already provides a national and international evaluation and
research service to more than 100 clients. It also runs the ESPN Sportspoll,
which is a joint service of ESPN and TNS Intersearch. It is the industry
standard for predicting and understanding the attitudes, interests, and
behaviours of sports fans in the United States. Sportspoll gives sports
marketers a tool for evaluating sponsorship opportunities at both the national
and local levels.