Taylor Nelson Sofres PLC
6 July 2000
Taylor Nelson Sofres to acquire market information company in Argentina
Taylor Nelson Sofres, a world leader in market information, announces that it
is further strengthening its international network through the acquisition of
Instituto Gallup de la Argentina (Gallup Argentina). This move increases the
group's presence in the growing Latin American market. Completion is expected
within three weeks.
Founded in 1980, Gallup Argentina has established a sound reputation and works
with many of the world's major multinationals. Like Taylor Nelson Sofres,
Gallup Argentina's strategy is sector-driven and the company is particularly
strong in the areas of fmcg, healthcare, telecoms and social and political
polling. Gallup Argentina is a long-established member of the Gallup
International Association (GIA).
With a staff of 35 people, Gallup Argentina's turnover in the year to 31 March
2000 was US$7.6 million and net assets at that date were US$2.7 million. The
Managing Director, Marita Carballo, will continue managing the company and
will play a leading part in developing the group's activities in the region.
Commenting on the acquisition, Tony Cowling, Executive Chairman of Taylor
Nelson Sofres, said: 'We are delighted to welcome this highly respected
company into the group. We have known Gallup Argentina for many years through
the GIA and, when the company has carried out research for us in Argentina, we
have been impressed by the high quality and timeliness of its work.
'Marita Carballo brings considerable expertise to the group. She is a
recognised expert in the area of socio and economic studies and is active with
a number of the world's international organisations. She and her company have
significant knowledge of the region as a whole, which will strengthen our
Marita Carballo, Managing Director of Gallup Argentina, adds: 'As part of an
international group, we will be able to offer our clients an enhanced range of
services and Taylor Nelson Sofres is our chosen partner. I am particularly
excited by the potential of introducing the group's excellent range of branded
research solutions into our business.'
For further information, please contact
Tony Cowling, Executive Chairman +44 (0) 1372 803 403
Janis Parks, Investor Relations Manager +44 (0) 20 8967 1584
Margaret George, Citigate Dewe Rogerson +44 (0) 20 7638 9571
Note to editors
Taylor Nelson Sofres
Through its international network of more than 150 offices in over 40
countries, Taylor Nelson Sofres provides market information services in over
80 countries to national and multi-national organisations. It is ranked as
the fourth largest market information group in the world.