TAYLOR NELSON SOFRES PLC
9 September 1999
Taylor Nelson Sofres strengthens position in mystery shopping
Taylor Nelson Sofres, one of the world's leading market information
companies, announces that it has acquired mystery shopping and
customer research company, WHF (Southern) Ltd (WHF).
WHF, the largest independent mystery shopper specialist in the UK,
conducts projects for a wide range of companies operating in many
sectors, including transport, automotive, hospitality and retail. It
has a database of over 15,000 individuals that act as assessors,
allowing it to match the profile of its clients customer base and is
renowned for its ability to handle complex and multifaceted projects.
It is a specialist in the use of hidden cameras to monitor levels of
customer service and its technology in this area is highly advanced.
With 19 full-time employees, WHF s 1998 turnover was £1.4 million.
Net assets at 31 December 1998 were £255,727. The current management
will be staying with the company to develop its activities within the
Commenting on the acquisition, Tony Cowling, Executive Chairman, said
'We are delighted that this high-quality company is joining Taylor
Nelson Sofres. By bringing WHF s mystery shopping expertise into the
group, we are adding to the portfolio of specialist services we offer
to clients. We will be using the Taylor Nelson Sofres worldwide
network to realise its international potential.
For further information, please contact
Janis Parks, Investor Relations Manager +44 (0) 181 967 1584
Margaret George, Citigate Dewe Rogerson +44 (0) 171 638 9571
Note to editors
Through its network of over 100 offices in more than 35 countries,
Taylor Nelson Sofres provides market information services to leading
national and multi-national organisations operating in over 80
countries. It is ranked as the world s fourth largest market