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Monday 11 June, 2018


Trading update

RNS Number : 8684Q
11 June 2018

For immediate release 

11 June 2018





("XLMedia" or the "Group" or the "Company")


Trading update


XLMedia (AIM: XLM), a leading provider of digital performance marketing, announces the following trading update for the year ending 31 December 2018.


Underlying trading in the year to date has been stable with the Group actively deciding to focus on higher margin business and ceasing certain lower margin media buying activities.  The Group has also seen some impact from regulatory changes, namely the closure of the Australian market at the end of 2017 in addition to uncertainty regarding the regulatory status of certain European markets during 2018. These regulatory changes have triggered a re-alignment in how operators and marketers can work which should lead to a clearer and more functional environment.  There has also been some reduction in SEO performance in few specific territories. 


As a result of these factors, the Board now expects to report lower revenues than expected of circa US $130 million with marginally lower adjusted EBITDA1 compared to the prior year, for the current financial year, with a corresponding impact on profit before tax.


The Board however is pleased to report that the recently acquired personal finance assets continue to perform well and expects total publishing revenues in this sector to continue to grow as a proportion of overall Group publishing revenues during 2018.


Elsewhere across the business an accelerated effort to increase our reach whilst adding new channels, markets and products is currently being undertaken in an effort to optimise performance and Group diversification. Furthermore, with the US Supreme Court repealing the ban on sports betting last month, we have accelerated our efforts to ensure we are well positioned to service those operators who will be active in the market, although we believe its positive effects will only be felt in the medium to long term


In January 2018, XLMedia raised $43.6 million in order to support further investment in the business and fund additional acquisition led growth. Since then the Group has acquired Whichbingo, in April 2018, as well as additional US personal finance websites. All of these assets are currently being integrated into the Group as we seek to leverage synergy benefits and improve the performance of these assets as they are integrated and migrated onto our Palcon proprietary platform.


The Group currently has a solid pipeline of acquisitions targets under various stages of evaluation and the Board remains optimistic of completing further transactions within 2018.


As in previous years, the Board expects to issue a pre-close trading statement in July and re-affirms its stated dividend policy of returning at least 50 per cent. of net profits to shareholders by way of dividend payments.



1 - Earnings before interest, taxes, depreciation and amortization adjusted to exclude share based payments


The information contained within this announcement is deemed to constitute inside information as stipulated under the Market Abuse Regulation (EU) No. 596/2014. Upon the publication of this announcement, this inside information is now considered to be in the public domain. 


The person responsible for the release of this announcement is Mr. Yehuda Dahan, Group CFO.



For further information, contact:


XLMedia plc

Ory Weihs


Via Vigo Communications

Vigo Communications

Jeremy Garcia / Fiona Henson / Kate Rogucheva


Tel: 020 7390 0230

Cenkos Securities plc (Nomad and Joint Broker)

Camilla Hume / Mark Connelly


Tel: 020 7397 8900

Berenberg (Joint Broker)

Chris Bowman / Mark Whitmore

Tel: 020 3207 7800


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