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Thursday 26 July, 2007

TOMY

Eternity II Global Launch at Hamleys With US$2 ...





LONDON, July 26 /PRNewswire/ --

- Eternity II Puzzle Hits the Shelves on 28th July

    


- With Photo

    


    One of the fastest selling puzzles of all time is making
its long awaited comeback on the 28th July 2007 with a fantastic US$2 million
prize on offer to the first person who correctly completes the 256 piece
puzzle. Eternity II is the perfect game for everyone - an ideal choice for
busy professionals looking to take some time out to exercise their brains and
reduce their stress levels; the perfect incentive for families to play
together to win a life-changing prize; to those who just want to get their
hands on a millionaire lifestyle!



    Recently listed in Woolworth's top ten games for the year, the launch of
Eternity II is set to be one of the biggest and most exciting consumer
product launches of 2007. The media launch event will be on Friday 27th July
at the Hamleys toy store on Regent Street, Lord Christopher Monckton will be
making a high security appearance escorted by one of Britain's most
well-known models, Lucy Pinder.



    Eternity II is the follow up to Eternity I which captured the imagination
of thousands of people across Europe 8 years ago when it was launched. A
cheque for GBP1 million was handed over to a student who successfully solved
the puzzle in just eighteen months. Eternity II has been developed by the
original inventor of Eternity, Christopher Monckton, a previous aide to
Margaret Thatcher.



    Unlike most puzzles, which only have one correct way of completing the
final solution, there are thousands of ways that Eternity II can be solved to
win the US$2 million prize. The puzzle consists of 256 square pieces that are
bordered by coloured patterns which must be correctly aligned to find a
solution.



    Eternity II will appeal to males and females of all ages - from those
that regularly enjoy the challenge of puzzle games to those that will be
tempted to have a go and try to win the US$2million!



    Christopher Monckton: "Anyone of any age or academic ability could solve
Eternity II - it could be a 5 year old or a 90 year old grandmother."



    Eternity II will be available as a range of products including the main
puzzle with a guide retail price of GBP34.99 (256 pieces) and two further
'Clue' puzzles with guide retail prices of GBP19.99 (72 pieces) and GBP9.99
(36 pieces). Solving the Clue puzzles will reveal locations of key pieces in
the main puzzle to help people take one step closer to winning the 
US$2million prize!



    Christopher Monckton: "The buzz has already started amongst the thousands
of people that tried their hand at Eternity I and are raring to go at
Eternity II. I think we will see a lot of people using the internet to
collaborate together to try and share the US$2 million!!"



    The sales for Eternity II are expected to blow away the first Eternity
due to the huge existing fan base and the fun opportunity to try and make a
fortune.



    Robert Mann, TOMY Europe CEO: "This is one of the most eagerly
anticipated launches of the year and we are confident that sales will
outperform the original Eternity which was one of the fastest selling and
most successful puzzles of all time."



    
    For more information, please contact:

    Georgina Coates/Imogen Allen
    Threepipe
    Tel: +44-(0)207-470-8830
    Email: [email protected], [email protected]





Note to Editors:

    The pictures accompanying this release are available through the PA
Photowire. It can be viewed at www.mediapoint.press.net or
www.prnewswire.co.uk.


                                                                                                                                                                                                     

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