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The People'sOperator (TPOP)

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Tuesday 27 October, 2015

The People'sOperator

Appointment of Non-Executive Director

RNS Number : 4892D
The People's Operator PLC
27 October 2015

The People's Operator plc

("TPO" or the "Company")

Appointment of Non-Executive Director

The People's Operator (AIM: TPOP), the cause-based commercial mobile virtual network operator ("MVNO"), is pleased to announce the appointment of James Rosenfeld as Non-Executive Director with immediate effect.

James Oliver Rosenfeld, aged 26, is the son of Andrew Rosenfeld, the Company's co-founder and former Chairman. James is a member of the Real Estate team at The Blackstone Group where he is involved in private equity real estate transactions across the U.K. and Europe. Prior to joining Blackstone, James worked for Goldman Sachs where he was a member of the Mergers and Acquisitions team focusing on companies in the consumer and retail sectors.

James holds a master's degree in Real Estate Finance from the University of Cambridge and a first class degree in History from the University of Oxford.

There are no other matters which are required to be announced under Schedule 2(g) of the AIM Rules for Companies.


For further information


The People's Operator plc

Nick Dashwood Brown, Head of Investor Relations


020 7251 6648

finnCap Ltd

Stuart Andrews / Christopher Raggett / Simon Hicks


020 7220 0500


About The People's Operator


The Company was founded in 2012 and currently offers customers pay monthly ("PAYM") and pay-as-you-go ("PAYG") mobile contracts. These contracts are competitively priced and allow users to direct 10% of their monthly bill to a cause of their choosing at no additional cost to themselves. In addition, The TPO Foundation, a UK registered charity, will receive 25% of the UK trading profits generated by The People's Operator LLP. A similar structure is proposed to be adopted in other countries.


The strategy of the Group is to maintain a low fixed-cost base, small staff numbers and lower levels of advertising and marketing expenditure than its competitors. In addition, as TPO operates as an MVNO, the Group is not expected to be exposed to the high infrastructure costs and large capital investment charges that traditional mobile operators can incur. This strategy is expected to enable the Group to offer customers a highly competitive pricing model with a high quality of service, whilst generating an attractive return to shareholders after donations to causes.


TPO has developed partnerships with community organisations and causes who promote TPO's products to their supporters. Under the direction of Jimmy Wales, the founder of the online encyclopaedia Wikipedia, the Company is also developing an online viral community to expand the global network of mobile phone customers who share in the common belief of supporting causes.


The Directors believe that this strategy is scalable into new markets around the world which offer competitive wholesale mobile network bandwidth prices and where subscriber acquisition and revenue growth can be driven quickly at a low incremental cost once network agreements have been concluded with local network operators.


Initially, TPO launched in the United States in July 2015 having signed a long term operating agreement with Sprint, the third largest wireless network operator in the USA, in September 2014. Following expansion into the USA, the Directors have identified a number of jurisdictions for future expansion of the TPO offering (Mexico, Brazil, Asia and Europe) and over the next 18 months the Group intends to negotiate a series of operating agreements with established network operators in these regions with a view to replicating the model in an increasing number of countries worldwide.


TPO was admitted to AIM on 4 December having successfully raised approximately £20 million, before expenses, through a placing at 130p per Ordinary Share which will primarily be used to invest in the development of its viral, on-line global community platform and to provide working capital for expansion.


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