Information  X 
Enter a valid email address

System1 Group PLC (SYS1)


Wednesday 27 April, 2022

System1 Group PLC

Trading Update

RNS Number : 4407J
System1 Group PLC
27 April 2022

27 April 2022



("System1", or "the Company", or "the Group")



Year End Trading Update



System1 Group, the marketing decision-making platform, is today providing a Trading Update for its financial year to the end of March 2022 ahead of its results announcement on 12 July 2022.




Revenue for the year rose by 6% to £24.1m (H1: +22%, H2: -8%). Data Revenue increased by £8.4m year on year to £9.7m (H2: £5.3m), representing 40% of the total (H2: 45%). As indicated in the interim statement and the February trading updates, adjusted operating expenditure, principally employee-related costs, rose 18% year on year (H2: 26%) reflecting the planned investment in people, partnerships and platform.

Profitability was stronger in H1 than H2 as the planned increase in H2 operating costs coincided with a reduction in revenue during the final quarter. We expect to report an adjusted profit before taxation (which excludes impairment, share-based payments, government support, bonuses, loan interest and certain provisions) of some £1.1m for the full year (FY21: £3.0m). Statutory profit before taxation is expected to be ca £0.8m, £1.1m before share-based payments. (FY21: £2.1m, £2.2m)


The business continued to generate cash, ending the period with £8.7m cash net of borrowing versus £6.5m at the previous year end. During the final quarter of the year the Company spent £0.6m repurchasing 158,674 ordinary shares. No dividends were declared or paid during the financial year




System1 remains focused on achieving revenue growth over the short and medium term. Having stepped up our investment in people, partnerships and platform to develop and commercialise our automated marketing predictions last year, we are convinced that it is right to keep those resources and infrastructure in place despite the fall off in revenue performance in the last quarter.  We intend to grow revenue and profits in the course of the new financial year and anticipate that the growth will be weighted to the second half of the year as expenditure flattens versus last year.  The launch of Test Your Idea and further development of our commercial partnerships are expected to promote revenue growth, particularly in the second half of the financial year.


System1 Founder and CEO John Kearon said: "System1 has rapidly addressed the issues that led to the reduction in sales last quarter by injecting fresh talent in the USA and unifying our sales and marketing activities under the chief growth officer. The executive leadership group is focused on delighting customers with the speed of our decision-making platform and the clarity of our creative guidance."   




System1 will be holding a Capital Markets Day for investors and analysts at 14:00 BST today. This virtual event will be an opportunity for to learn more about the Company's operating model, prediction methodologies and growth strategy.


Speakers will include John Kearon (CEO), Chris Willford (CFO), Jon Evans (Chief Growth Officer) and James Gregory (COO).


The Capital Markets Day is expected to last from 14:00 - 15:30 BST. To register for the event, please email [email protected] .


A copy of the presentation materials and a video replay will be available on the Company's website. 


Other than as set out in today's announcement, no new material information regarding current trading will be disclosed at the Capital Markets Day.


The Company can be found at


This announcement contains inside information for the purposes of article 7 of the Market Abuse Regulation (EU) 596/2014 as amended by regulation 11 of the Market Abuse (Amendment) (EU Exit) Regulations 2019/310. With the publication of this announcement, this information is now considered to be in the public domain.


For further information, please contact:


System1 Group PLC

Tel: +44 (0)20 7043 1000

John Kearon, Founder and Chief Executive Officer

Chris Willford, Chief Financial Officer

Canaccord Genuity Limited

Tel: +44 (0)20 7523 8000

Simon Bridges / Andrew Potts


This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact [email protected] or visit

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.

a d v e r t i s e m e n t