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Synety Group PLC (CALL)

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Tuesday 07 January, 2014

Synety Group PLC

Trading Update

RNS Number : 0174X
Synety Group PLC
07 January 2014

7th January 2013


Synety Group plc

("the Group" or "the Company")


Trading Update for the year ended 31 December 2013


Rapid and Accelerating sales growth


·    Recurring Revenue up approx. six fold

·    Number of Users up approx. five fold

·    Number of Active licences up approx. six fold

·    Trading expectations met or exceeded


The Group is delighted to report significant growth for the period ending 31st Dec 2013, with sales of its CloudCall telephony software solution exceeding market expectations.

Numbers of CloudCall users have nearly quintupled, and the number of licences issued has risen six-fold.  The Annualised Recurring Revenue is up by nearly the same multiple to £850,000.

The Board are particularly pleased by the acceleration in growth in the last six months of the year and believe that these numbers not only validate the strategy, but are starting to clearly demonstrate the growing market demand and huge potential for CloudCall and Synety.


Key Performance Indicators.







Annual  Growth


31 December 2012

30 June    2013

31 December

No of Users





No of Licences *





Average Users Per Customer





Annualised Recurring Revenue





Recurring Revenue per User





* A User may have multiple  'Licences' depending upon products purchased or any upsells


In addition to the rapid sales growth, the board are very encouraged by the continuing increase in average customer size.  A trend which is expected to continue as both the products and the company matures.


Synety, predominantly operates an indirect go-to-market model with integrated CRM partners providing sales leads from their current and prospective customers.  Since starting to approach CRM companies 14 months ago, 18 are now integrated and live plus there are a substantial number that are either currently integrating or planning to do so.


Partner Companies




Bullhorn CRM

GoldMine CRM

Now We Comply

CallPro CRM


Prism CRM


Lunar CRM

Sage CRM

Durell CRM

Microsoft Dynamics CRM

Engaged CRM

Microsoft Outlook



Since CloudCall's easily addressable market is defined as the number of integrated CRM companies end users, this increase in CRM partners should lead to a further growth in customer acquisition in 2014 as these partnerships continue to develop and new partners integrate.  The Board believes that as the percentage of CRM companies offering CloudCall's functionality to their customers increases, so will the pressure on other CRM platforms to so the same.  To-date we have experienced little competition from companies offering a competing product set and so expect to see CRM companies continuing to integrate with CloudCall.  Thus, as we have observed previously, this remains an exciting 'land grab' opportunity.

 Simon Cleaver, Synety's Executive Chairman added:

"We have a compelling offer for both CRM companies and their end-user customers and have a clear first mover advantage. We are also beginning to see local demand in the USA, the world's biggest CRM market.

I strongly believe that these numbers robustly illustrate the markets appetite for CloudCall and our team's ability to deliver.  We anticipate growing sales very strongly again this year.  All the Board are very excited and remain confident of our prospects for creating a scale player in this emerging market."


-      Ends -


Further information


Simon Cleaver

Synety Group plc.

+44 (0)20 3587 7188

Shaun Dobson / Matt Thomas

N+1 Singer (Nominated Adviser) 

+44 (0)20 7496 3000

David Bick / Mark Longson

Square1 Consulting

+44 (0)207 929 5599


This information is provided by RNS
The company news service from the London Stock Exchange

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